All About Detroit

Recently I drove to downtown Detroit to visit one of my favorite museums. The Detroit Historical Museum is a popular destination for school groups, families, and native Detroiters. I have been going to the DHM since I was a kid in the Detroit Public Schools; I even shot a commercial in The Streets of Old Detroit – the museum’s ‘most beloved exhibit’ – back in my advertising days. As stated on its website, the DHM’s mission is ‘Chronicling the life and times of the Detroit region, safeguarding its rich history.’ Although it is not technically a ‘car’ museum, it is an institution that highlights the Detroit auto industry as an important contributor to the region’s history and culture. While the typical automotive museum is constructed around a vast and impressive collection of cars, the Detroit Historical Museum focuses on the influence of the automobile on the city, the people, and the culture. As a museum of ‘place,’ it is less about the cars than the community that gave birth to the American auto industry. 

Two signature exhibitions feature Detroit’s connection to the automobile. America’s Motor City has three main objectives – to examine how cars built Detroit, to look at how metro Detroit built cars, and to reflect on how and why Detroit became the motor city. Much of this is related through stories of individuals who lived and worked in the region. Detroit’s car culture is also an important part of the exhibit. Displays and information reveal the personal connection Detroiters have to cars.

Detroit: The Arsenal of Democracy focuses on how Detroit became a center of wartime production, retooling its auto factories to produce aircraft and other war materials.

Women’s representation in the Detroit Historical Museum is found primarily in the role of workers. Although the museum recognizes that women were ‘all but absent’ in the first half of the auto age, a conscious effort has been made to include women’s contributions in the factory, and as part of automotive families. My grandfather was one of the thousands of Polish immigrants who came to Detroit during the early 20th century to work at Dodge Main. The exhibit features the stories of immigrant families – photos and artifacts tell the stories of the men and women who came to Detroit for the promise of jobs and the hope of a better life.

There are many photos of women working in the factories in gender segregated workspaces. There are also stories of the daughters of early auto workers who as adults became employed by the auto industry in some capacity. Women’s acceptance as factory employees is also reflected in photographs of recreational activities, such as a plant female softball team. The images of female factory workers suggest that there were certain ‘female’ characteristics – small hands and attention to detail – that were valued by auto makers, even though women’s contributions have remained relatively unknown. Other female representation included posters and photographs of the Detroit Auto Show and other events, as well as other promotional materials, photos, and advertising.

As I have discovered, auto museums of ‘place’ provide a greater opportunity to incorporate women into the region’s automotive history. Auto history is not just about old cars and famous men; rather, it is about the community and the collective culture that developed around the automobile.

Ask the Man Who Owns One

Last week I made a trip to Dayton, Ohio to visit America’s Packard Museum. Housed in a former Packard dealership, the museum claims to have the largest collection of Packard autos and memorabilia in the world. The Packard Car Company which the Dayton museum celebrates originated in Detroit; the Packard Automotive Plant, now under demolition, was a massive structure that occupied 38 acres in the downtown area. Packard was known for its production of luxury automobiles; owning a Packard was a visible sign that one had ‘made it.’ The first Packard automobiles were produced in 1899; the last came off the line in South Bend, Indiana in 1958. 

The mission of the APM is “to educate present and future generations about the Packard Motor Car Company, its products, and philosophies.” The museum is one I would consider ‘old style;’ there is little tech and the display cards appear to be somewhat old. However, like many other automotive museums, the placards include a couple of short historical “bites” that place the automobile in a particular time and place. Glass cases containing women’s fashion pieces also serve as a period reference.

Despite its somewhat old fashioned exhibition style, the museum has made some attempt to include representations of women. This is accomplished primarily through stories on placards, as well as hood ornaments, unidentified photographs, and promotional materials.

The Packard hood ornament is perhaps the most visible female representation. Hood ornaments, sometimes referred to as motor “mascots,” were used to identify an automotive brand and differentiate it from others. Hood ornaments on Rolls Royce and Packard models, for example, often served as symbols of luxury. Packard featured three distinct hood ornaments on its vehicles – the cormorant [a flying bird], Adonis [representing youth and beauty], and Nike, the Winged Goddess of Victory. In Mascots in Motion, Steve Purdy writes, “Packard’s goddess of speed mascot, created by Joseph E. Corker and patented in 1927, is based on a sculpture of Nike in the ancient city of Ephesus. Colloquially the ‘Donut Chaser,’ she first adorned 1926 cars. […] Designer Corker replaced her laurel wreath with a wire wheel. […] In Greek lore the laurel wreath was given to the victor of a competition or conflict.”

Packard advertising frequently featured women as a means to associate the automobile with luxury, status, and class. An ad for the Dietrich Convertible Sedan reads, “Cultured women instinctively recognize and appreciate fine work – whether it be the decorator’s, the modiste’s, or the motor car designer’s.” The entire ad equates women’s “good taste and discrimination” to the Packard’s reputation as a car of good quality and distinction. Although the Packard theme line reads, ‘Ask the Man Who Owns One,” women were often called upon to express the finer qualities of the automobile. Promotional material often incorporate women to demonstrate the automobile’s distinctive features, particularly those assumed important to female Packard drivers. As a beautifully illustrated Packard brochure states, “handy space is provided for Milady’s accessories.” There are also a number of photographs in the museum that feature women behind the wheel – while many are unidentified, famous women in Packards also make an appearance.

There are a number of cars on display with women-centered stories. The 1934 Super Eight Sport Phaeton on the showroom floor – in the unique shade of “Orello” (a combination of orange and yellow) was originally purchased as a birthday gift for the daughter of Herbert and Agnes Greer. Apparently the 16-year-old “hated the color” so it is not known how much she actually drove the automobile. Another interesting story is that of a 1934 Super Eight Club Sedan owned by Mrs. Maude Gamble Nippert, the daughter of the inventor of Ivory Soap. She always drove the car herself, and as a firm believer in the hereafter, stipulated upon her death that the car was to be regularly maintained to be ready for her return. Each of these car stories are important reminders that the automobile often held a special place in a woman’s life, whether as an object of opposition or devotion.

As I made my way through the exhibits, searching for female images in printed material and photographs, I was reminded how auto museums have the ability to incorporate women into automotive history if they look beyond the male-defined definitions of what is significant. I’m not sure what leads to the absence of female representation – is it a lack of relevant donations or is it because both donors and archivists have limited notions of exactly what constitutes women’s automotive history? But I am encouraged that museums such as the Packard have taken the first step in expanding the idea of what automotive history is, through the incorporation of women’s stories, influences, and contributions as part of the company’s automotive heritage.