Women & Trucks

Wendy Marquis in her studio. Louise Johns for the WALL STREET JOURNAL

Much of my research stems from the time-worn notion that women’s interest in cars is focused on practicality. It is a common belief that the female driver views the automobile primarily as a means of transportation or as a vehicle for the performance of domestic tasks. However, in my investigations into various car cultures I discovered that this was not always the case. For there are a good number of women who are not only passionate about cars and the driving experience, but who view the automobile as a symbol of identity, agency, and empowerment. In one of my recent journal articles, I discuss women who own and drive pickup trucks, a vehicle long associated with toughness, durability, strength, and masculinity. The women I spoke with not only loved their pickups for what they allowed them to do, but also for who they allowed them to be. A pickup, noted many of the women interviewed, provided the opportunity to present oneself as a hardworking, adventurous, deserving of respect, exceptional, and empowered female driver.

A recent article in the Wall Street Journal by AJ Baime focuses on a woman who not only drives a pickup, but finds artistic inspiration in it. After moving to Montana, artist Wendy Marquis was looking for something to paint when she came across an old Chevy pickup in an overgrown field. As she noted, upon completing the portrait ‘I found myself looking for other trucks to paint. I got hooked.’ Folks in Montana hold onto their trucks for a long time. Consequently, each old pickup has a history, which can often be discerned in its idiosyncratic scratches, dents, tired paint, and worn interior. Wendy discovered that painting the trucks of her neighbors often opened a window into their individual lives, as most had interesting truck stories to tell. Getting personal with the trucks and their people prompted Wendy to get a pickup of her own. She is now the proud owner of a 1960 Ford pickup. So for Wendy, the pickup has become a source of transportation, inspiration, and connection to others in the community.

Human interest stories such as this suggest the connection between women and the automobile is a genuine one; they inspire me to continue on with my research on the relationship between women and cars. 

Are you a woman with a truck? What does your truck say about you and how does it make you feel? Feel free to share a car story or two in the comments section.

Memories Car Show

Best in Class @ Memories Car Show

Although I have spent many summers at car shows conducting research, occasionally I take one of my two classic cars [whichever one is running] to a local car show. I tend to like shows that are community-oriented and are in the evening to avoid the hot summer days [and even hotter old engines.] One of my favorites is the Memories Car Show held each August at St. Mary Magdalen Church in Brighton MI. There are usually about 200 cars in attendance of every make, model, and description. Although cars shows remain male-dominated, there were a number of female owned autos on display. This year I decided to take my 1949 Ford to show off its new paint job. Its shiny exterior must have done the trick, because it won best in its class. It was a beautiful evening, and it is always enjoyable to look at the cars and to chat with fellow car enthusiasts.

Are you a woman who shows her car? What do you show and why do you show it? You are welcome to share your experiences in the comments section.

Woodward Dream Cruise

Ford Bronco exhibit at the Woodward Dream Cruise

The big annual car event in the metropolitan Detroit area is the Woodward Dream Cruise. The cruise originated in 1995 as an effort to raise funds for a local children’s soccer field. While the initial expectation was 30,000 spectators, the cruise exceeded expectations, drawing over 250,000 its first year. It has grown exponentially ever since, now drawing over 40,000 cars and 1.5 million visitors.

Although the cruise is technically a one-day event, folks line Woodward Avenue in folding chairs every evening the week prior to view the bumper to bumper parade of cars from the 1950s and 1960s. My husband and I were part of that parade Friday night, but opted to be spectators on Saturday.

The Woodward Dream Cruise is not only a parade of cars, but also a collection of car shows along its 16-mile loop. One of the newest additions was a Ford Bronco show. Folks brought their vintage Broncos from all over the country; some were ‘survivors,’ while others had been modified to the owner’s specifications. The Bronco has become popular with Millennials; it was nice to see younger people involved in the hobby. There were also many female owners in the group. As I have been contemplating a project focused on female Jeep owners, perhaps it would be worthwhile to expand it to women who own any type of off road vehicle, including the Ford Bronco.

Are you a woman with a Jeep or off-road vehicle? Why did you choose this particular type of automobile? You are welcome to share your experiences in the comments section.

Published in Journal of Transport History

Born to Drive: Elderly Women’s Recollections of Early Automotive Experiences” has been posted on Open Access with a December 2019 publication date. This was a wonderful project to work on, as the women I interviewed were generous, funny, and had amazing car stories to tell. I am honored to have my work published in this prestigious journal, and I thank the reviewers who offered suggestions, critique, and encouragement in the revision process.

Do you have a mother, grandmother, or family friend now in her 80s or 90s? I invite you to ask those women about their early driving experiences before it is too late. You are welcome to share those stories in the comments section.

“A Woman and Her Truck” goes international

One of the awesome truck-driving-women who contributed to this project.

A dissertation chapter that turned into a conference presentation that evolved into a journal article has finally been published in the European Journal of American Culture. “A Woman and Her Truck: Pickups, the Woman Driver, and Cowgirl Feminism” was inspired by a Chevy commercial and a chance visit to the Cowgirl Hall of Fame in Fort Worth. This article provided me with the opportunity to talk with 25 women from all over the US who are passionate about pickups.

Are you a woman with a pickup? What do you use it for and how do you feel when driving it? You are welcome to share your truck stories in the comments section.

PCA @ DC

The Popular Culture Association Annual Conference is always a great place to meet other auto-centric folks and check out their developing research. It’s one of the few conferences that has sessions devoted to things that move, so I try not to miss it. The topics are varied and interesting – this year included presentations on the Burning Man phenomenon, slot cars, and the legal implications of autonomous vehicles. For my own part, I talked about my newest project in the development stage – women’s cars in film. The comments and critiques I received gave me the impetus to move ahead. Looking forward to next year in Philadelphia.

Do you have a favorite women’s car/road trip film? What was the car and what was its significance in the movie? Feel free to provide a personal woman’s car film review in the comments section.

Points & Condensers

Book presentation at the Points & Condensers Restoration Society, Ypsilanti MI

I was honored – and somewhat intimidated – today to talk about my book to a group of avid car enthusiasts. The Points & Condensers Restoration Society is an organization that meets the first Saturday of each month to nosh, talk about cars, and attend a presentation on various car subjects. The meetings are held in a storage garage owned by Bill Milliken, which is filled with an ever changing array of new and old cars of every description. As I looked around while setting up, I noticed – to no surprise – that the attendees were primarily male. There were very few women in attendance; however, those that were there made a point of coming up to me and lending their encouragement and support. The presentation went very well, I sold a few books, and I met John Tucker – the grandson of the founder of Tucker automobiles – who, as it turns out, happens to be a neighbor. I was invited back to next month’s presentation which focuses on the Shelby. It was a great experience and hopefully I changed some minds about women and cars.

Are you a woman with a muscle car? Has the response of male car enthusiasts been positive or negative? Feel free to share your muscle car experiences in the comments section.

HAM Speaker Series

Today I had the pleasure of presenting my book – Power Under Her Foot: Women Enthusiasts of American Muscle Cars – as part of the Hackett Auto Museum Speaker Series. The presentation was held at the Carnegie Library in Jackson, Michigan, an old historic building with an interesting past. It was a very cold day – with temperatures hovering around zero – which no doubt affected the attendance. But those who braved the frigid temperatures were polite, interested, asked good questions, and purchased a few books. All in all a good day.

Do you ever attend automotive book readings? If so, what have been some of your favorites? Feel free to share your experiences in the comments section.

Book Signing @ Hershey

Under the tent at Hershey PA

The SAH [Society of Automotive Historians] book signing is an annual event prior to the Hershey Car Show, and this year I was privileged to be there as an author. It poured the entire day, so there weren’t a lot of visitors to the tent. But there was a lot of talking, sharing, and even a little book buying among those who weathered the storm. It was a great way to connect with other SAH folks – the close quarters and inclement weather resulted in getting to know other car folks better.

Do you read books about cars? What are your favorites and what do you like about them? You are welcome to share your best-car-book list in the comments section.

Autoline with John McElroy

Appearance on Autoline After Hours with John McElroy

Had the amazing opportunity to talk about my book – Power Under Her Foot: Women Enthusiasts of American Muscle Cars on Autoline After Hours with John McElroy. I was nervous but John and his cohost Gary Vasilash asked informed and interesting questions and made me feel at ease. Throttle Gals editor Doni Langdon was also on the show and added another very much needed female perspective.

Are you a fan of Car TV? What are your favorite shows and what do you like about them? Feel free to add a best of list to the comments section.