Earlier this year I received an invitation to speak at the #GirlsWill2024 motorsport initiative sponsored by the Silverstone Museum. The Silverstone Museum, located at the iconic Silverstone Circuit in Northamptonshire, UK, is devoted to the past and present of British motor racing, and includes exhibits, legendary cars, and stories of British racing heroes. It is only fitting, therefore, that a month-long program aimed at increasing gender diversity in motorsport take place at this renowned, racing-centric institution.
To celebrate the growing number of female motorsport fans, the Silverstone has set aside the month of October to promote and bring attention to the rising interest and enthusiasm for women in motorsports. Planned activities and programs include educational and career workshops designed to highlight career possibilities as well as guest appearances from sporting stars and motorsport authors. STEM and racing, as well as sponsorships and driving, are the topics of a talk given by Barbie ambassador and Porsche Sprint Challenge GB driver Caitlin Wood. The varied and exciting roles within Formula 1 are the subject of another day’s program; additional October events include hands-on activities to assess reaction skills, as well as a look at the inside world of Formula 1 ‘from paddock to pitlane.’ Information about eSports, karting, and sports broadcasting is also part of the month’s agenda.
Katharine Worth, a PhD candidate now working as a Collections and Research Officer at the Silverstone, was familiar with my work through our joint participation in the Argetsinger Motorsport Symposium. She asked that I speak on the history of women-only racing [From Powder Puff to W Series: The Evolution of Women-Only Racing] which had been published in a UK volume on the history and politics of motorsport. While I had originally hoped to attend the event in person, a fractured elbow [ouch] prevented me from making the trip. But with Katharine’s technical help, and her consideration for the time difference, I was able to make the presentation virtually without mishap. The presentation went smoothly [I hoped those in attendance could understand me through my Midwest American accent] and I tried to answer audience questions to the best of my ability. I was quite honored to be asked to speak at this event and I only hope it was well received. Such programs are so crucial for raising awareness and enthusiasm for motorsports in young girls. The Silverstone is to be commended for creating and maintaining the impressive and important #GirlsWill motorsport initiative.
When I joined the Society of Automotive Historians a number of years ago I was one of the very few visible female members. Consequently, I wanted very much to impress upon the mostly male organization that I could be of value to the club. I took on a number of positions and tasks in order to ‘prove’ myself. I soon took on what was known as the “Bricks and Mortar” working group, with the goal of establishing a permanent home for the organization’s archives. With the help of my fellow panel members, this was achieved. The award books are now in the research stacks of the Auburn Cord Duesenberg Museum in Auburn, Indiana. And a partnership with Kettering University [formerly General Motors Institute] in Flint, Michigan resulted not only in a storage facility for the SAH archives, but also the establishment of a travel grant for student researchers and historians.
I was also put in charge of the Awards Committee. The SAH awards are the signature event of the organization. Each year awards are given out for the best automotive history books [in both English and LOE categories], publications, articles, media other than print, and student papers. Recognition is also given to museum archives and individuals whose efforts have furthered automotive history in some fashion. Each of these award categories has a panel that works all year to determine the winners. I oversee this committee by collecting and directing the nominations, prodding the award chairs to make decisions in a timely fashion, and presenting the awards at the SAH annual banquet.
Last year I was elected SAH Vice President with a whole new slew of duties. I also joined the group that helps organize one of the club’s annual conferences. The Michael Argetsinger Symposium on International Motor Racing History is held each fall at the famed Watkins Glen International Speedway in Watkins Glen, New York. To put on this symposium, the SAH partners with the IMRRC [International Motor Racing Research Center], also in Watkins Glen. This year I volunteered to physically put together the program for the upcoming event. While it was more work than I imagined, it was also a great learning experience. As I learned by editing the biographies, the folks who present at the Argetsinger are a varied and fascinating bunch. Scholars, armchair historians, former racers, students, archivists, librarians, engineers, and professors are just a few of the occupations and positions represented. The symposium format also incorporates Zoom presentations, which allows individuals from all over the globe [Britain, Australia, Italy, Spain, Germany] to participate as well.
The presentations encompass a wide variety of topics and points of view. Not only are the familiar NASCAR and Formula One racing series covered, but papers on more obscure racing venues and vehicles are also on the program. Women in motorsports, racing and nation, and motorsport journalism are discussed as well. This year, legendary racer Lyn St James will be offering what will no doubt be an inspiring keynote address. I will be presenting my paper on the history of women-only racing to a new and critical audience. Because I put together the material, I received a sneak preview to the upcoming event and am excited for what is in store. I look forward to looking and learning from this esteemed group of scholars and historians who will discuss their work and provide insight into the state of automotive history today.
For those interested in ‘attending’ the Argetsinger symposium, the two-day [November 1 & 2, 2024] event will be livestreamed and recorded. Information on access is available at the IMRRC website.
Recently I drove to downtown Detroit to visit one of my favorite museums. The Detroit Historical Museum is a popular destination for school groups, families, and native Detroiters. I have been going to the DHM since I was a kid in the Detroit Public Schools; I even shot a commercial in The Streets of Old Detroit – the museum’s ‘most beloved exhibit’ – back in my advertising days. As stated on its website, the DHM’s mission is ‘Chronicling the life and times of the Detroit region, safeguarding its rich history.’ Although it is not technically a ‘car’ museum, it is an institution that highlights the Detroit auto industry as an important contributor to the region’s history and culture. While the typical automotive museum is constructed around a vast and impressive collection of cars, the Detroit Historical Museum focuses on the influence of the automobile on the city, the people, and the culture. As a museum of ‘place,’ it is less about the cars than the community that gave birth to the American auto industry.
Two signature exhibitions feature Detroit’s connection to the automobile. America’s Motor City has three main objectives – to examine how cars built Detroit, to look at how metro Detroit built cars, and to reflect on how and why Detroit became the motor city. Much of this is related through stories of individuals who lived and worked in the region. Detroit’s car culture is also an important part of the exhibit. Displays and information reveal the personal connection Detroiters have to cars.
Detroit: The Arsenal of Democracy focuses on how Detroit became a center of wartime production, retooling its auto factories to produce aircraft and other war materials.
Women’s representation in the Detroit Historical Museum is found primarily in the role of workers. Although the museum recognizes that women were ‘all but absent’ in the first half of the auto age, a conscious effort has been made to include women’s contributions in the factory, and as part of automotive families. My grandfather was one of the thousands of Polish immigrants who came to Detroit during the early 20th century to work at Dodge Main. The exhibit features the stories of immigrant families – photos and artifacts tell the stories of the men and women who came to Detroit for the promise of jobs and the hope of a better life.
There are many photos of women working in the factories in gender segregated workspaces. There are also stories of the daughters of early auto workers who as adults became employed by the auto industry in some capacity. Women’s acceptance as factory employees is also reflected in photographs of recreational activities, such as a plant female softball team. The images of female factory workers suggest that there were certain ‘female’ characteristics – small hands and attention to detail – that were valued by auto makers, even though women’s contributions have remained relatively unknown. Other female representation included posters and photographs of the Detroit Auto Show and other events, as well as other promotional materials, photos, and advertising.
As I have discovered, auto museums of ‘place’ provide a greater opportunity to incorporate women into the region’s automotive history. Auto history is not just about old cars and famous men; rather, it is about the community and the collective culture that developed around the automobile.
Last week I made a trip to Dayton, Ohio to visit America’s Packard Museum. Housed in a former Packard dealership, the museum claims to have the largest collection of Packard autos and memorabilia in the world. The Packard Car Company which the Dayton museum celebrates originated in Detroit; the Packard Automotive Plant, now under demolition, was a massive structure that occupied 38 acres in the downtown area. Packard was known for its production of luxury automobiles; owning a Packard was a visible sign that one had ‘made it.’ The first Packard automobiles were produced in 1899; the last came off the line in South Bend, Indiana in 1958.
The mission of the APM is “to educate present and future generations about the Packard Motor Car Company, its products, and philosophies.” The museum is one I would consider ‘old style;’ there is little tech and the display cards appear to be somewhat old. However, like many other automotive museums, the placards include a couple of short historical “bites” that place the automobile in a particular time and place. Glass cases containing women’s fashion pieces also serve as a period reference.
Despite its somewhat old fashioned exhibition style, the museum has made some attempt to include representations of women. This is accomplished primarily through stories on placards, as well as hood ornaments, unidentified photographs, and promotional materials.
The Packard hood ornament is perhaps the most visible female representation. Hood ornaments, sometimes referred to as motor “mascots,” were used to identify an automotive brand and differentiate it from others. Hood ornaments on Rolls Royce and Packard models, for example, often served as symbols of luxury. Packard featured three distinct hood ornaments on its vehicles – the cormorant [a flying bird], Adonis [representing youth and beauty], and Nike, the Winged Goddess of Victory. In Mascots in Motion, Steve Purdy writes, “Packard’s goddess of speed mascot, created by Joseph E. Corker and patented in 1927, is based on a sculpture of Nike in the ancient city of Ephesus. Colloquially the ‘Donut Chaser,’ she first adorned 1926 cars. […] Designer Corker replaced her laurel wreath with a wire wheel. […] In Greek lore the laurel wreath was given to the victor of a competition or conflict.”
Packard advertising frequently featured women as a means to associate the automobile with luxury, status, and class. An ad for the Dietrich Convertible Sedan reads, “Cultured women instinctively recognize and appreciate fine work – whether it be the decorator’s, the modiste’s, or the motor car designer’s.” The entire ad equates women’s “good taste and discrimination” to the Packard’s reputation as a car of good quality and distinction. Although the Packard theme line reads, ‘Ask the Man Who Owns One,” women were often called upon to express the finer qualities of the automobile. Promotional material often incorporate women to demonstrate the automobile’s distinctive features, particularly those assumed important to female Packard drivers. As a beautifully illustrated Packard brochure states, “handy space is provided for Milady’s accessories.” There are also a number of photographs in the museum that feature women behind the wheel – while many are unidentified, famous women in Packards also make an appearance.
There are a number of cars on display with women-centered stories. The 1934 Super Eight Sport Phaeton on the showroom floor – in the unique shade of “Orello” (a combination of orange and yellow) was originally purchased as a birthday gift for the daughter of Herbert and Agnes Greer. Apparently the 16-year-old “hated the color” so it is not known how much she actually drove the automobile. Another interesting story is that of a 1934 Super Eight Club Sedan owned by Mrs. Maude Gamble Nippert, the daughter of the inventor of Ivory Soap. She always drove the car herself, and as a firm believer in the hereafter, stipulated upon her death that the car was to be regularly maintained to be ready for her return. Each of these car stories are important reminders that the automobile often held a special place in a woman’s life, whether as an object of opposition or devotion.
As I made my way through the exhibits, searching for female images in printed material and photographs, I was reminded how auto museums have the ability to incorporate women into automotive history if they look beyond the male-defined definitions of what is significant. I’m not sure what leads to the absence of female representation – is it a lack of relevant donations or is it because both donors and archivists have limited notions of exactly what constitutes women’s automotive history? But I am encouraged that museums such as the Packard have taken the first step in expanding the idea of what automotive history is, through the incorporation of women’s stories, influences, and contributions as part of the company’s automotive heritage.
I took a trip to South Bend, Indiana this past weekend to visit the Studebaker Museum. The museum is part of a larger complex which includes The History Museum, an institution dedicated to preserving the region’s heritage through exhibits and educational programs. The Studebaker Museum’s mission also focuses on the region, as it shares the story of the automotive and industrial history of South Bend and the greater area ‘through the display and interpretation of Studebaker vehicles along with related industrial artifacts.’ The museum not only features an impressive display of Studebaker vehicles, but special exhibits call attention to other aspects of automotive manufacture and culture. My visit to the museum was planned around one of these exhibits – the ‘Family Hauler’ display featured a collection of station wagons from a wide variety of automotive manufacturers. Center stage was a 1957 Chevy Nomad, one of my personal favorites [particularly since we have a 1956 model stored in our classic car garage].
Although the focus of the museum is on a specific area and the automobile it produced, it appeared that a conscious effort had been made to include the influence of women in the Studebaker industry and automotive culture. This was achieved primarily in four areas: women as automotive workers, women as icons of style, women as Studebaker drivers, and women as members of charitable organizations with industry affiliations.
The women who worked at Studebaker were featured in photographs and interactive displays throughout the two-story museum. Photos of female factory workers in the 1920s revealed that although women were valued employees, they worked in a gender-segregated environment. Although other museums often feature photos of factory men and women working side-by-side, I suspect that wasn’t a common practice in any automotive workplace during the years [1897-1966] of Studebaker production. The museum also features a number of photos of women employed in clerical positions. As the caption to a 1952 photo of a female clerical worker reads, ‘many people who worked at Studebaker did not build vehicles. The company employed hundreds of clerical workers, like this woman processing production orders.’ Another display focuses on sisters Elizabeth Hahn Mast and Rosa Hahn who worked as administrative assistants, and, as the caption reads, ‘connected to the company in many ways including many that extended outside of their offices.’ Exhibits that featured women as union members were also in evidence.
Notable in the category of Studebaker workers was a display featuring Helen Dryden, an artist and industrial designer who lent her talent to automotive interior and instrument panels design. An advertisement for the 1936 Studebaker President reads, ‘In its singularly beautiful, lavishly roomy interior, the genius of that famed industrial designer, the gifted Helen Dryden, has been expressed in fine fabric, beautifully tailored, and in fittings of advance motif that are of impeccable good taste.’ The mention of Helen Dryden by name – as a female in the masculine auto industry – was certainly unusual for automotive advertising of the time.
Promotional materials for higher end vehicles often feature women to lend an aura of style and class; those included in the Studebaker were no exception. And like many other museums, there are female mannequins throughout the museum adorned in the fashion of the day, to place the vehicles in a particular era as well as to suggest the type of woman who would be associated with a Studebaker automobile. Women were prominently featured in advertising for the Studebaker Lark, a compact car produced from 1959 – 1966. Although the ads didn’t specifically refer to the automobile as a ‘women’s car,’ the vehicle’s smaller size and lower price point suggested it was an appropriate vehicle for the woman behind the wheel.
There are also many photographs of driving women, most unidentified, on the museum walls and in display cases, suggesting that the Studebaker was enjoyed and appreciated by men and women alike.
There are also a number of items that refer to the Mary Ann Club, which was a social organization for the women who worked in the Administration Building. As noted in the literature, the Mary Ann Club ‘became one of South Bend’s most prominent charitable organizations.’
The special Family Hauler exhibit featured a number of advertisements from multiple car manufacturers; most featured women as the primary drivers. This conflation of women with the ‘family vehicle’ became solidified during this era; it was picked up by minivan and SUV manufacturers in subsequent decades to describe the perfect vehicle for ‘soccer moms.’
Other references to women include Studebaker women with influence, goddesses in the form of hood ornaments, and stories featuring female Studebaker owners. Encouraging signs included an interactive display narrated by the female programs and outreach manager, as well as a special section in the gift shop devoted to women and automobiles.
I found my visit to the Studebaker Museum to be both educational and enjoyable. In the context of my current project on the representation of women, the Studebaker Museum demonstrates how – through small additions and attention to female contributions – women can, in fact, be incorporated into the history of the automobile.
When in graduate school as a senior citizen, I came upon a unique opportunity to engage in an area of unexplored scholarship. While taking a class in ‘Gender, Technology, and Pop Culture’, I discovered that the subject of women and cars had not received much attention in the academic literature. I suspect part of this was generational. The late 1950s and 1960s are often considered the ‘golden age’ of car culture. Women who came of age at this time – which would include yours truly – were less cognizant of cars, and more involved with the rise of feminism. Newly engaged feminists who entered graduate school during this era no doubt had more ‘important’ issues to consider than the gender politics of automotive production, marketing, and culture. Another reason for the lack of attention to women and cars could also be due to ideology. Historically, the automobile industry and automotive culture have leaned right. Conservative scholars do not consider gender in the same way as their liberal counterparts; i.e. it is not common for those who subscribe to a right-leaning ideology to look at the world through the lens of gender. Whatever the reason, when I embarked on a master’s degree in the early 2000s, there was very little written on women and cars from either a historical or cultural perspective.
While in the master’s program at Eastern Michigan University, I submitted a paper written in class on the chick car to a well-respected academic journal. When it was accepted without any revisions whatsoever, I knew I had discovered my niche. I took every opportunity to explore the topic; on the advisement of my professors I approached class assignments with future articles in mind. As I continued to write about the subject in a variety of contexts, my goal was to contribute to the literature as often and in whatever way I could. As I was in my 60s when I made this ‘discovery’, I understood that my time to add meaningful work to the literature was limited. Thus my objective became not only to create a solid body of scholarship, but more importantly, to influence others to continue to explore and examine the subject of women and cars for future generations.
In the last few years there has been a slow and steady stream of exciting new work on women’s relationship with the automobile. The subject is being addressed in academia, the media, and in popular culture. In 2017 historian Katherine Parkin came onto the scene with her brilliant and well-researched work Women at the Wheel: A Century of Buying, Driving, and Fixing Cars. In the last issue of the SAH [Society of Automotive Historians] Journal, SAH member and reviewer Helen Hutchings brought attention to no less than seven books regarding women ‘in the motoring world.’ These included a number of works focused on women in motorsport, as well as historian Carla Lesh’s important contribution Wheels of Her Own and the engaging semi-autobiographical Women Behind the Wheel by journalist Nancy A. Nichols [‘Wheels’ seems to be a common theme in book titles.] I recently had the pleasure of reviewing a new book – to be published later this year – that is a delightful and accessible addition to the small but growing women-and-car collection. What is especially meaningful to me is that my work is cited in many of these books, as well as in recent journal and online articles. While it is certainly an ego trip to see one’s name referenced in someone else’s work, I am both encouraged and honored to think that I might have inspired others to continue the research on this important but often overlooked subject matter.
I recently turned 75. And although I still have a few projects in the works I hope to have published over the next couple of years, I don’t know how many more productive years are in my future. But I am excited by the young scholars who have found the subject matter to be as interesting and important as I, and who will continue to contribute to the literature in multiple and engaging ways for many years to come.
The Pontiac Transportation Museum is the newest entry into the Southeastern Michigan automotive museum collective. Housed in a former elementary school in Pontiac, Michigan, it will officially open to the public in mid July 2024. As a member of the MotorCities National Heritage Area, I was able to attend a private tour and presentation this past Wednesday evening. The museum will be constructed in stages; while phase one is currently complete, there are three more phases scheduled to be developed over the next few years. Our group not only toured the completed section, but were also offered a ‘sneak peek’ at what’s to come.
Pontiac factory workers
The Pontiac Transportation Museum is an institution of both place and auto manufacturer. While the museum tells the story of the auto maker’s rise and fall, it also endeavors to connect to the community and is involved in energizing its development and revitalization. As noted in a story in the Detroit Free Press, the intent of the museum is to reflect the ‘place, people, and its stories.’
Restroom Photograph
As a new museum with limited artifacts on display, I did not expect to find many representations of women in the automotive exhibits. My first encounter with such images was in, of all places, the women’s restroom, which displayed three oversized color photos of women driving Pontiac vehicles from the late 1950s and early 1960s. I was later told by one of the tour guides that much consideration was given to the restroom as ‘that is what is most important to female visitors.’ I had to squelch a guffaw.
Woman’s car story
Other representations in the museum included advertisements, photographs, and promotional materials. There were interactive displays which featured photos of women in various decades of the automaker’s history as drivers, consumers, and workers. As was mentioned during the tour, the majority of vehicles on display are donated and are primarily ‘one owner’ cars. There were a few automobiles with female donors that included stories of how the car was acquired as well as personal automotive histories. While touring one of the yet-to-be developed sections, our attention was brought to three Pontiac Firebirds specifically developed for the female market. As our guide explained, the Skybird [blue] was offered from 1977-78, the Red Bird for 1978-79, and the Yellow Bird in 1980.
Yellow Bird
While there weren’t a lot of examples of women’s relationship to cars on the floor, the slide presentation provided a philosophy of the museum that was very much geared toward diversity and inclusion. As is noted on the museum’s website, ‘a very significant part of the PTM’s mission involves educational outreach to the community – particularly STEAM-related education in Pontiac primary, secondary, and vocational schools.’ The museum is positioning itself as not just a collection of cars, but as a source for Pontiac’s social history; i.e. how the car manufacturer affected the city in which it existed as well as the people who drove its cars and made its products. The presentation also made note of the PTM’s ‘female empowerment mission’ and included photographs of visiting girls and women’s groups as well as influential women within the industry.
Girl Power
Living in the auto-rich area of Southeastern Michigan has provided me with unique opportunities to not only visit a number of automotive museums, but to attend special events such as this private tour of the soon-to-be-opened Pontiac Transportation Museum. I look forward to watching the PTM’s progress over the next several years.
In my quest for evidence of women’s automotive history in museums centered on the automobile, one of the categories I encountered from time to time was the ‘special exhibit.’ These exhibits are often put together to commemorate certain events in women’s history. The 100th anniversary of women’s suffrage in 1920, which unfortunately occurred during COVID, was an occasion to assemble various artifacts related to women’s attainment of the vote. The automobile was an important tool in the suffrage campaign. In the spring and summer of 1916, the transcontinental suffrage tour from New York to San Francisco was one of the actions taken to spread the word of the importance of the women’s vote as well as “to persuade male party leaders to include woman suffrage platforms at both the Republican and Democratic national convention” (Lesh 136). The automobile was not only called upon as the primary mode of transport, but also served as a platform on which to speak and the means of a quick getaway should crowds get hostile. It is not surprising, therefore, that the anniversary of women’s enfranchisement was a popular motive for a women’s automotive history exhibit, even though the pandemic caused many of the displays to be postponed a year or two.
‘Women Who Motor’ at the Edsel & Eleanor Ford House
‘Women Who Motor’ was such an exhibit. It made its debut at the historic Edsel and Eleanor Ford house in the Detroit suburbs, then moved to the Gilmore Car Museum in Hickory Corners, Michigan. The display featured a reproduction of the Motorwagen driven by Bertha Benz to advertise her husband’s invention, an 1899 Locomobile steam runabout like the one Joan Newton Cuneo purchased to enter the AAA’s inaugural Glidden Tour, as well as stories and photographs featuring female automotive legends including Alice Ramsey, Helene Rother, Margaret Elizabeth Sauer, Audrey Moore, Betty Skelton, and Danica Patrick. As the Gilmore teams notes, “this exhibition offers a glimpse into the world of women and the automobile. It is designed as a jumping off point for your own exploration into how the automobile has influenced women, and how women have influenced the automobile.”
Special Exhibit at the Saratoga Automobile Museum
Women’s History Month is also an occasion to draw attention to women’s automotive achievements. While many museums create special displays to honor women in automotive, they are often are a collection of artifacts the museum already possesses, grouped together for the month of March. As Helen Knibb writes, “The first and often only opportunity curators may have to introduce women’s history to the public comes through temporary exhibitions on special themes. But temporary exhibitions exist for a fixed period and are then dissolved” (356).
Chrysler driven by Vicki Wood, on display at the Henry Ford Women’s History Month exhibit
The Henry Ford created a number of these exhibits in March 2024. While the displays included female achievements in a wide variety of endeavors, special attention was given to women’s relationship to the automobile. Within the Henry Ford museum a display was created to celebrate women in racing. Featured artifacts included the Chrysler 300 driven by Vicki Wood at Daytona Beach in 1960, the racing glove worn by Janet Guthrie in the 1977 Indianapolis 500, as well as Sarah Fisher’s racing suit, worn during her third place finish at the Kentucky Speedway in 2000. The Ford Rouge Factory Tour, park of the Henry Ford experience, focused on significant innovations and contributions to the automotive industry made by female inventors and entrepreneurs. Accompanying the main exhibit were interactive displays that offered adults and children the opportunity to engage in Women’s History Month activities
‘She Drives’ exhibit at the Automotive Hall of Fame
I recently had the opportunity to visit a special exhibit at the Automotive Hall of Fame. ‘She Drives’ celebrates racing’s pioneering women. The exhibit includes stories of 11 inspiring women “shaped through their stories artifacts, and cars that shaped their paths.” Featured race car legends include Bertha Benz, Janet Guthrie, Lyn St James, and Shirley Muldowney. There is also an opportunity to participate in the She Drives Road Tour, which includes a visit to the exhibit at AHF as well as stops at other museums and places of interest in the metropolitan Detroit area.
Lowrider at the California Automobile Museum special exhibit
While racing and suffrage are common women-in-automotive-history exhibit themes, the most unusual and fascinating exhibit I encountered was that of female low riders featured at the California Automobile Museum this past April. This exhibit was not just a collection of artifacts packed away in the museum’s archives, but a carefully constructed original display that imaginatively reflected the region’s lowrider history and culture. I suspect that this is a traveling exhibit that will eventually make its way to other museums in the state.
From The Henry Ford
While special exhibits provide an opportunity for automotive museums to draw attention to women’s relationship to the automobile, it is unfortunate that such attention is most often limited to special occasions. Such exhibitions, Knibb argues, require museums “to reassess the balance of exhibition theme and included the ‘underside’ of history, topics which have traditionally been poorly documented or under-represented in exhibition” (357). As Knibb notes, museum collections are often shaped by what the museum has – the ‘survival of objects and the personal tastes of donors’- rather than by any planned efforts to collect and develop artifacts representative of women’s automotive participation (361). Perhaps increased attention to women’s automotive history within the museum would plant the seed for additional informative, educational, and inspirational donations so that women’s contributions would not only be pulled out for ‘special’ occasions, but would be permanently on display as integral to the museum’s automotive collection.
Knibb, Helen. “Present But Not Visible: Searching for Women’s History in Museum Collections.” Gender & History 6, 3 (November 1994): 352-369.
Lesh, Carla R. Wheels of Her Own: American Women and the Automobile, 1893-1929. Jefferson NC: McFarland & Company, 2024.
The history of women and the automobile is a subject that has not received a great amount of attention in scholarship. It wasn’t until 1991 that the first comprehensive history of women’s involvement with the automobile was published. Virginia Scharff’s groundbreaking work, Taking the Wheel: Women and the Coming of the Motor Age, shattered previous presumptions of women’s relationship with the automobile as it set the stage for further research. Australian historian Geogine Clarsen provided a more international approach to women’s automotive history with the publication of Eat My Dust: Early Women Motorists in 2008. Katherine Parkin, a social historian and professor at Monmouth University, examined the history and social implications of women driver stereotypes in Women at the Wheel: A Century of Buying, Driving, and Fixing Cars in 2017. While each of these publications are important contributions to the field of women’s automotive history, the focus of each analysis is White women. The assumption, therefore, is that all women, regardless of class, color, or ethnicity, experienced automobility in similar ways.
Entrepreneur CJ Walker at the wheel of her Model T Ford in 1912
Transportation historian Carla R. Lesh, in Wheels of Her Own: American Women and the Automobile, 1893-1929, broadens the scope of women’s automotive history to include the early experiences of Black and Indigenous women. Writes Lesh, “the automobile offered new freedoms: freedom for all Black women from the danger they encountered on public transportation in the era of increasing segregation; freedom for Indigenous women to rebuild cultural, kinship-based, and economic networks shattered by Federal government policies; and freedom for White women from the restrictions of the sheltered, home-centered life of the Victorian era” (2). Yet as Lesh notes, although the majority of women appreciated the automobile as a useful tool to improve their quality of life, gender and racial restrictions often qualified how that freedom might be achieved.
Philip and Eugenia Wildshoe (Coeur D’Alene) and family in their Chalmers automobile, 1916
Lesh places the automotive experiences of White, Black, and Indigenous women into relevant social and historical contexts. Rather than generalize automotive experiences as common to all women, Lesh examines how social factors – including discrimination, geography, and cultural practices – influenced women’s automotive participation. As minorities, Black and Indigenous women’s automotive experiences had more in common with men of their respective populations than White women. Thus Wheels of Her Own does not focus exclusively on female motorists but also considers the social climate in which women took the wheel. Lesh provides valuable insight into how women negotiated entry into the new technological world which, due not only to gender, but also to race, ethnicity, and class, was not always welcoming.
Lesh’s fascinating and important new work is a timely addition to current scholarship focused on the history of women and cars. As an investigation of the divergent automotive experiences of Black, Indigenous, and White women, Wheels of Her Own is a valuable resource for the historical and social exploration of gender, race, and mobility during the early automotive age.
Suffragists leaving New York City in a ‘Golden Flyer’
During a recent trip to the west coast we made a stop at the California Car Museum in Sacramento. As one of the volunteers told us, the museum began as one individual’s collection of every early model produced by Ford. While the museum has reinvented itself over time to incorporate other makes and models in its collection, many of the original Fords remain. The collection – while inclusive – is very much a museum of place. Among the historical artifacts exists a strong undercurrent of California Car Culture.
1984 Pontiac Grand Prix
This was very evident in the special exhibit taking place during our visit. ‘Rucas y Carruchas’ is an extraordinary collection of female-owned lowriders, accompanied by photographs, videos, artwork, and numerous stories of women’s involvement in lowrider culture. The individual vehicles are spectacular, ranging from first ‘pedal’ cars and lowrider bicycles to massive 50s era Chevys and 80s Pontiacs that have been restored and reconfigured to reflect the personality and character of the owners. Each car is accompanied by a story, relating how the car was acquired, the significance of the design and décor, and the modifications added to make each vehicle one of a kind. The narratives speak of family, community, friendship, heritage, and the meaning of lowriders to the women who own them.
1954 Chevy Bel-Air
Much emphasis is made on the importance of passing down this culture to daughters, who often start off with bicycles and move on to cars after obtaining their driver’s licenses. There are videos, posters, magazine articles, clothing, and a variety of artifacts that demonstrate the vast reach of lowrider culture in the community and the importance of the vehicles to individual and cultural identity. I was extremely fortunate to have caught this exhibit while in town as it will be replaced by another at the end of the month.
The general collection of the museum includes many of the ‘usual’ female automotive references; i.e. Bertha Benz, Amelia Earhart, the selling of electric cars to women, and the contributions of automakers’ wives to company success. However, ‘Rucas y Carruchas’ brings attention to how museums with limited artifacts are often able to create exhibits – whether from their own collections or through loans from other sources – to commemorate women’s achievements or to celebrate a certain moment in women’s history, automotive or otherwise. Such special exhibits are often put together during March to commemorate Women’s History Month. The 100th anniversary of women’s suffrage [2020] was also an occasion for these notable displays, although the pandemic did postpone or reduce many of them. However, as special exhibits, the items often disappear once the ‘event’ passes; consequently, women’s contributions to automotive history remain unacknowledged and unknown.
This exhibit is also unusual in that it features the automotive involvement not only of women, but also that of women of color. Although many museums have made efforts to include notable women in automotive history in their collections, very few have endeavored to feature this important yet underrepresented group. The only other instance I encountered was at the Automotive Hall of Fame – the spectacular “Achievement” exhibit included the contributions of African American women. As these exhibits demonstrate, although often rendered invisible, women of color have been important contributors to automotive history and culture in a number of significant ways.
1967 Chevy Impala
I was extremely lucky to come across ‘Rucas y Carruchas’ during my trip to California. Not only was it an educational and enjoyable way to spend an afternoon, but it brought attention to the importance of special exhibits as unique demonstrations of women’s unrecognized participation in automotive culture.
