Every year around this time, Lexus runs a version of its ‘December to Remember’ Christmas commercial. Originally designed as an end-of-year promotion, the spot features a ‘heartwarming’ holiday story, which invariably ends with the unveiling of a shiny new Lexus wrapped in a big red bow. Considered a ‘cornerstone of Lexus marketing,’ the campaign has run for over 25 years; its obsequious presence has been parodied to great effect on Saturday Night Live. Although the commercial has never encouraged me to put a Lexus on my gift list, it did make me wonder if not a Lexus, what automobile would I love to find under my Christmas tree?
I have been fortunate in my later years to be able to own the automobiles I admire. But that wasn’t always the case. When I was younger I used to imagine myself behind the wheels of cars that were very much unattainable, which made them all the more desirable. So I thought it would be fun, in the spirit of the holiday, to remember the cars that I would have loved to have received for Christmas, or any other time of year.
When I was in college, driving my rusting VW Beetle, I would gaze longingly at the occasional Triumph TR6 convertible that passed me on the highway. With its distinctive wedge shape and Lichfield Green exterior, it was, to my mind, the iconic sports car. Its impracticality for Michigan winters never crossed my mind. I only imagined my younger self with the top down, leaving beat up VWs in the dust. Unfortunately my infatuation with the Triumph led me to eventually purchase a similar vehicle – a Fiat Spider convertible – which was a disaster of a car. So much for that dream.
The 1960s and 70s romanticized the vagabond hippie life. Although I was as straight arrow as they come, I thought it would be fun to own a VW Westfalia Camper and spend the summer touring the USA. Since I had to work to put myself through school that was never an option, but it didn’t stop me from thinking about the possibility. I had an opportunity to drive a VW bus when visiting California, and with the engine in the back, the lack of a hood coupled with the right-on-the-road experience of driving took some getting used to. Unfortunately I got in a bit of an accident with the bus which put a bit of a damper on my desire to own the ‘box on wheels.’
As a fan of Volkswagens, I always imagined trading in my Bug for a sporty Karmann Ghia. One of the single female co-workers at my first full time job had one, and it seemed to represent freedom and fun, something that was lacking in my newly [and short lived] married life. As noted on a classic car site, the Karmann Ghia was an instant success when it was first introduced, especially among ‘starry-eyed Americans who wanted to cruise around in something cool.’ As I was neither stylish nor cool, nor did I have the funds to achieve such status, I continue to pine after my co-worker’s Karmann Ghia as I watched my VW slowly rust away.
The 1978 Vietnam drama Coming Home featured Jane Fonda driving a 1957 Porsche 356 Speedster. Fonda’s character, Sally Bender, acquired the Speedster while her US Marine husband was deployed. When in California on a commercial shoot around the same time, I had the opportunity to see a similar vehicle up close and personal. As one of the crew members pulled up in the classic vehicle, I was star struck. by its simplicity and timeless design. Nearly 60 years later, my heart still goes a flutter whenever I come across a Speedster at a car show.
Christmas has come and gone, and unsurprisingly, there was no gift-wrapped automobile waiting for me. But it’s fun to remember the cars that I wished for so very long ago.
Happy Holidays, and may your car wishes come true.