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Car ChicksCar Culture

Women’s Classic Connection

Posted on by Chris Lezotte
Charlotte Vowden riding with her late grandfather in a 1960 MGA Roadster.

In my work on women in various car cultures, I have discovered that women often develop an interest in cars through the help of male family members. Working in the garage alongside fathers, uncles, and brothers creates a familiarity with all things automotive that often grows into a serious involvement with cars in later years. Dads in particular instill automotive knowledge in their young daughters as a means of protection – from unscrupulous car dealers and automotive repair shops. They teach them how to make simple repairs to avoid being stranded on the side of the road. Husbands, on the other hand, often instill a love for cars in the hope that their wives will share their interest and participate alongside them in auto-related activities.

However, many women with a car-crazy family member don’t develop an enthusiasm for automobiles until that individual passes. After inheriting a classic classic car from a father or grandfather, women must decide whether to put the vehicle up for sale or to keep and maintain it. Those who choose the later find they must master the peculiarities of driving an antique machine. In the process, they often become full-fledged enthusiasts, joining car clubs, learning restoration processes, and submersing themselves in automotive history. I met some of these women while conducting research on various women and car projects. A recent article in the Sunday Times features stories of numerous women – many similar to those I encountered – who found themselves the unlikely owners of classic MGA Roadsters, Austin Healeys, and Porsches. 

The women interviewed in “Women with Drive” speak of how taking the wheel of an old MG Midget or VW convertible provides a connection to a family member who has passed on. They admit to how the mechanics of these aging vehicles originally terrified them; the women wondered how they would ever conquer such complicated and unfamiliar machines. Yet, they found that spending time in the automobile, discovering all of its idiosyncrasies, and emerging victorious after months of intensive driving provided a means to confront their grief and move past a personal loss. It allowed to remain connected in spirit to a dad or favorite grandfather. Remarked the owner of an inherited 1936 Austin Healey, “this car is part of my dad that I still get to hang on to.”

Some of those interviewed for the article spoke of how they discovered a latent love of old cars after a male partner introduced them to the world of classic automobiles. In my own research in women and muscle cars, I note how men often encourage an interest in American muscle – and often acquire and restore a vehicle of their spouse’s choosing – as a way to alleviate guilt [over spending so much time and money on cars!] as well as to strengthen the relationship through a shared interest. While my research took place primarily in Southeastern Michigan, the Sunday Times article includes stories from women all over Europe, demonstrating that a female interest in cars, while often under the radar, is worldwide. 

What the Sunday Times article attempts to convey, and which I have endeavored to promote in my scholarship, is that despite the common perception of female motorists, women with an interest in cars exist in all facets of automotive endeavors and activities. While one may find it surprising that women connect to cars in a multitude of ways, it is only because we have been conditioned to believe that an affinity toward automobiles is present in only half the population. Although women’s relationship to cars may differ from that of men, it doesn’t follow that it is less legitimate. I thank the Sunday Times for this article, and for its dedication to cultivating further discussions about women and cars.

Car Culture

A Celebration In and Of the Car

Posted on by Chris Lezotte
The author and her husband participating in a drive-by 70th birthday celebration.

Since the first Model T rolled off Henry Ford’s assembly line, automobiles have gone beyond their original function as transportation. In its earliest years, the automobile was repurposed for use on the farm, the homestead, or family business. Through the process of what Kathleen Franz describes as “tinkering”, cars were often transformed into something other than what the manufacturer intended. Car engines were used to run farm equipment; makeshift pickups were created out of auto bodies and spare parts; bodies were chopped and streamlined for racing; cars were modified as campers for family outings. As the automobile became more available and affordable, it changed not physically and technologically, but the meanings ascribed to it were reshaped as well. The automobile became a place to demonstrate masculinity, authority, power, and skill. It offered the possibility of adventure, danger, exhilaration, and freedom. To the teenager, the car was a means to an expanded social life. The interior of the automobile became a location for conversation, escape, and lovemaking. It provided a space for alone time, with the opportunity to think, dream, wonder, and sing. 

To women in particular, the automobile often served as a tool of domestic technology, a necessary instrument for the performance of household tasks. It was the child conveyor, grocery holder, and errand runner. As women took on the role of family chauffeur and provider of household services, the station wagon, minivan, small SUV, and crossover became “mom’s taxi”. To the middle class American woman, Ruth Schwartz Cowan writes, “the automobile had become the vehicle through which she did much of her most significant work, and the work locale where she could most often be found” (85). Since its inception, the automobile has been adapted to the needs, desires, and requirements of the individuals who use it.

In the twenty-first century, we now find ourselves in a particular moment that has witnessed a new reimagining of the automobile. As a recent New York Times article notes, due to the effects of the COVID-19 pandemic, “the car has been turned into a mini-shelter on wheels, safe from contamination, a cocoon that allows its occupants to be inside and outside at the same time” (Hauser and Levitt). The automobile is the means through which its occupants can participate in religious services, enjoy a drive in movie, or view art and photography exhibits, all while maintaining a safe social distance. It also serves as a source of celebration. Birthdays, weddings, baby showers, anniversaries, and graduations are experienced through the windows of sedans, pickup trucks, and convertibles, as well as mom’s minivan or SUV.

I recently had the opportunity to participate in two 70th birthday drive-by celebrations for family and friends. While the children of the birthday recipients had originally planned on sit down gatherings to celebrate the momentous birthdays, the pandemic forced them to improvise. Thus the birthday men and women were seated on front lawns, treated to a traffic jam of friends, family, colleagues, and assorted well-wishers. Automobiles were decorated with signs and balloons; kids blew bubbles out of windows; dogs wagged greetings from the front seat; cakes and cards were left curbside for the celebrated to enjoy. Although the time spent with the guests of honor was limited, it was wonderful to witness the joy and surprise as my husband and I vigorously waved and wished them the best. And although we had to drive a distance for each celebration [we won the came-the-furthest award on both occasions], the look on the faces of my sister and my friends made the trips more than worthwhile.

When the automobile first made its appearance nearly a century ago to fill a need for transportation, I suspect its inventors and manufacturers never contemplated the various and changing uses to which it would serve over the succeeding decades. Although the automobile has been the subject of continual criticism if not disdain since its inception, the current situation in which we find ourselves has reconstructed the car as a vehicle for good. This reimagining not only demonstrates the adaptability of the automobile, but displays the creativity, kindness, and care of the individuals who own and drive them. 

Cowan, Ruth Schwartz. More Work for Mother: The Ironies of Household Technologies from the Open Hearth to the Microwave. New York: Basic Books, 1983.

Franz, Kathleen. Tinkering: Consumers Reinvent the Early Automobile. Philadelphia: The University of Pennsylvania Press, 2005.

Hauser, Christine and Judith Levitt. “Together, Alone: The Car as Shelter in the Pandemic.” nytimes.com 20 May 2020.

Car ChicksCar Culture

Built Sister Tough

Posted on by Chris Lezotte
Photo by Julia LaPalme for Road & Track

Women are a growing segment of pickup truck owners. This is evident in advertising, as the dominating narrative of trucks and masculinity has witnessed a slow but steady introduction of women behind the wheel. Female auto journalists are now as likely to review a pickup as an SUV or minivan. Manufacturers often emphasize “female friendly features” when promoting the latest F150, Silverado or Ram. In my own work, I noted how women often take on a ‘cowgirl’ persona as a means to become accepted within pickup truck culture. 

As a recent Road and Track article asserts, women have also successfully entered the historically male bastion of custom truck build and design. Two sisters from California, who grew up helping their parents in a family-owned collision and body repair shop, took over the business when their parents retired. With no sons to carry on the business, this mom and dad encouraged their young daughters to become involved in the care and building of cars. With the help, business sense, and hard work of their two truck-savvy daughters, what began as a small shop in the home garage now occupies a 10,000 square foot facility.

The Road and Track article reflects a common theme among women who achieve success in auto-related endeavors. As I noted in a number of past projects regarding women’s participation in automobile cultures traditionally associated with men, women who gain hands-on automotive experience at an early age – from fathers, mothers, brothers, and boyfriends – are as likely to become involved with cars in some capacity as young men with similar backgrounds. Working on automotive projects together with family members can encourage bonding and a sense of shared purpose. Such automotive togetherness can lead to the accumulation of auto knowledge, confidence in one’s skills, and pride in hard work. 

Theresa, the oldest daughter, left the business for a few years to acquire additional skill sets. She worked for a machinist during the day while attaining a graphic design degree at night. She returned home with new skills and new ideas, helping the business to grow and prosper. Theresa’s out-of-the box design skills have redirected the business from repair work to complicated custom builds. Now that her parents are retired, Theresa shares the running of the business with her husband and sister Sara, continuing the family tradition. 

The sisters have gained a reputation as skilled, hard-working, and creative. Their vehicles are presented at SEMA to great acclaim. The gone beyond the shop floor to give back to the automotive community in numerous and valuable ways. They have made a name for themselves, and the family business, in the very masculine world on custom built trucks. In doing so, they have demonstrated that given the proper training, encouragement, and opportunities, women can not only drive pickup trucks, but they can successfully, creatively, and expertly build them. 

Women Writing Cars

Margaret Walsh

Posted on by Chris Lezotte
From “Gender and Automobility: Selling Cars to American Women after the Second World War.”

Margaret Walsh was one of the first scholars I encountered as I began my academic journey into the subject of women and cars. When I began my investigation close to home, I discovered a Walsh article – “Gender and the Automobile in the United States” – on a major web-based project sponsored by the University of Michigan-Dearborn and the Henry Ford. Not only did this project provide a comprehensive look at the history of women’s automobility, but included an extensive bibliography for individuals – like myself – interested in pursuing this subject matter further. As Walsh was a historian at the University of Nottingham at the time of this project, I was surprised to discover that the foremost authority on the history of women and automobility in America was, in fact, British. As it turns out, Walsh received both her master’s and doctorate in the United States. So although she didn’t grow up immersed in American car culture, Walsh’s years in the US no doubt impressed upon her the historical and cultural significance of the automobile to American women’s lives.

The work for the University of Michigan-Dearborn project was Walsh’s first foray into US women’s automotive history. As she noted in an 2009 interview, the project was an academic ‘by chance’ opportunity. While Walsh’s academic background included extensive research into transportation history – particularly the intercity bus industry – she had not yet expanded her research to the automobile. This project provided her with the opportunity to engage in scholarship on a subject that was – at the time – virtually non-existent. Walsh gained a reputation as an expert in the field not only because of her work, but because she was one of the very who considered gender and the automobile to be a subject worthy of investigation.

After the success of this web-based project, Walsh went on to publish a number of articles devoted to the history of women and automobiles in the US. While she never published a book on the subject, Walsh’s journal articles – which address women’s automobile use in the post war era – are on the reading lists of every scholar with an interest in the relationship between women and cars. A dedicated and determined researcher, Walsh relied on both primary and secondary sources – printed material, advertisements, federal government documents, qualitative data, policy documents and reports – to construct fascinating histories of the woman driver during a particular era of American life.

While I am not a historian, but rather take a cultural studies approach to the women and car relationship, my work is often centered in the work of automotive historians who accumulated the materials and the knowledge to create a discipline. I am forever grateful to scholars such as Maggie Walsh who through their work, offer guidance on the journey into the rarely researched subject of women and cars.  

Car ChicksWomen Writing Cars

The Girl Behind ‘Throttle Gals’

Posted on by Chris Lezotte

About 10 years ago, while at a local car show, I came across a small display headed by a banner reading “Throttle Gals”. Parked next to it was a ’59 Chevy Impala, not the pristine and restored version that populates most automotive events, but a barn “find” with the patina of an old, well-worn automobile. As it turned out, both the display and the car were the property of one Doni Langdon, a self-described gear head who had taken on the challenge of producing Throttle Gals – a car magazine for women. Unlike the myriad of automotive magazines on the market at the time, which catered to the male enthusiast, the intended audience of Throttle Gals was women who love to drive, work on, race, and take apart hot rods, vintage cars, street machines, and motorcycles. Langdon believed there was an untapped market of female enthusiasts interested in learning about other women who shared a passion for cars, bikes, trucks – anything with an engine. Unapologetic, the magazine was conceived with a definite female point of view. And unlike the ornamental and objectified women that graced traditional automotive publications, Throttle Gals  featured real women – as writers, designers, illustrators, photographers, and the subjects of their own stories. As Langdon noted in an early interview, “These are real women. Everyone you see is with her vehicle — not a model and not someone in her husband’s or her boyfriend’s ride. It’s her pride and joy”.

I ran into Langdon nearly ten years later when we appeared as guests together on Autoline After Hours to discuss my newly released book on women and muscle cars. At the time she was recovering from a house fire, which destroyed much of the material for upcoming issues. However, since that time, Throttle Gals has emerged stronger than ever, with a growing list of sponsors, subscribers, and a thriving presence online, at car shows, and automotive events all over the country. Langdon has, in fact, achieved what many believed impossible – she has successfully created, promoted, and sustained a magazine specifically for the female car and motorcycle enthusiast. 

Langdon’s formula has been simple. She understands that women with an interest in cars and motorcycles are often dismissed or denigrated by the majority of the male car-loving public. Thus she provides content that connects with her female readers – in the form of mechanical advice, car buying tips, automotive news, as well the reporting of automotive events where other female gearheads gather. However, the stories that resonate most with her followers are those focused on women’s accomplishments – great and small – in the automotive/motorcycle worlds. As one who had been “kicked down” in the male automotive fraternity, Langdon created the magazine “to empower other women,” a sentiment which has appeared in the magazine and the website since the Throttle Gals inception. 

From one Motor City gal to another, I applaud Doni for realizing her dream, and look forward to another 10 plus years of Throttle Gals.

Proxmire, Chrystal A. “Ferndale Grad goes ‘Full Throttle’ with Motorcycle Magazine for Women.” theoaklandpress.com 12 Feb 2010.

Throttle Gals Magazine. throttle gals.com

Car ChicksCar CultureWomen Writing Cars

The Common Language of Cars

Posted on by Chris Lezotte
Elana Scherr, Car and Driver columnist.

Car and Driver has a new columnist. A female columnist. In order to make an initial, positive impression on Car and Driver readership, Elana Scherr introduces herself through the common language of cars – “cars owned, cars driven, and cars much desired” (24). 

As a female columnist in a historically male genre – automotive magazines – Scherr’s decision to call upon the common language of cars is a wise one. The most obvious reason is that it identifies her as a “car person”. As a female, this is especially important. Women have traditionally been typecast as having little interest, or knowledge, about cars. Longstanding woman driver stereotypes suggest that women are inept, nervous, and cautious drivers, and when it comes to the automobile, are primarily interested in its functionality and use as a form of domestic technology. Scherr distances herself from this stereotype through referencing her mother – considered an outlier for her refusal to own a mom-approved station wagon or minivan – and by reflecting on her own varied and nontraditional automotive history. 

Calling upon the common language of cars also provides Scherr with a way to connect with fellow car enthusiasts, which includes, of course, Car and Driver readers. Scherr has always had a special fascination with old cars, making her particularly well versed in the finer points of a classic Dodge Challenger or Pontiac Trans Am. Ownership of classic cars provides Scherr with a legitimacy that goes beyond being a car expert. Rather, it identifies her as somewhat of a car historian, further bolstering her standing both the classic car community and the greater car culture at large. While Car and Driver caters primarily to the modern car enthusiast, Scherr’s recognized knowledge of the automotive past allows her to speak authoritatively of the present and future of automobility.

The common language of cars also offers a means to seek identity through automobiles. In my own research on the relationship between women and cars, I found that women often employ the language of cars to draw a connection between themselves and the vehicles they drive. Many of those I interviewed identified themselves by calling on characteristics they shared with their muscle car, chick car, or pickup truck. Referring to themselves in such a manner – as stylish, powerful, tough, or badass, as the case may be – suggests a deeper, more personal relationship to a vehicle than that of the average car owner. It establishes the individual as one with a special passion for the automobile. 

Scherr calls on the common language of cars to display her own passion for the automobile and to uncover that love and enthusiasm in others. As the Car and Driver bio notes, ‘[Scherr] discovered that she not only loved cars and wanted to drive them, but that other people loved cars and wanted to read about them.” Scherr’s goal, as written in her initial Car and Driver column, is to “share the delightful stories of people who build and race and design and create the cars we love” (24). While Scherr may not qualify as a genuine car expert in the eyes of the skeptical, calling upon the common language of cars allows her to connect, embrace, invoke, and engage with all who share an enthusiasm, zeal, and passion for any and all types of automobiles.

Women who write about cars will always be greeted with a fair amount of skepticism. In a culture that ascribes mechanical ability and automotive knowledge as natural male characteristics, women often find it necessary to devise strategies to enter the masculine automotive fraternity. As Scherr has demonstrated, fluency in the common language of cars provides an effective avenue to legitimacy in not only auto journalism, but in all automotive endeavors. I look forward to the many delightful stories Scherr will share in Car and Driver.

Car and Driver. “Elana Scherr, Contributing Editor.” caranddriver.com n.d.

Scherr, Elana. “Lingua Franca: I’m Elana, the New Columnist, and I Want to Talk About Cars.” Car and Driver 65.12 June 2020, 64.

Car CultureCar Shows

A New Car Show for Kids

Posted on by Chris Lezotte
Backseat Drivers – a new car show for kids

One of the things I’ve discovered when conducting my research is that a woman’s interest in cars is often the result of an early positive and immersive automotive experience. Young girls who are introduced to cars through an enthusiastic father, brother, or male playmate are more likely to develop a familiarity with and comfort around automobiles than those who do not. Traditionally, young boys are introduced to cars through the acquisition of ‘toys that move’ – planes, trains, trucks, and automobiles – so are exposed to technological playthings at a young age as a matter of course. Cultural prescriptions being what they are, most young girls do not have such an experience. If girls do not have male family members who encourage an interest in cars at a young age, or grow up playing with ‘toys that move’ like their male peers, the chance that they will become automotive enthusiasts is rather unlikely. 

I recently ran across a couple of articles on my automotive feed that discussed a new streaming network program about cars hosted by three children, one of which is female. As one auto journalist noted, ‘the show is directed by real car lovers and the three kids who are hosts are charming and fun and genuinely into cars as well.’ Backseat Drivers covers many aspects of the car hobby, and includes a lot of enjoyable activities that provide a fun introduction to cars. Not only does the show cover a wide range of cars, but the young hosts do fun stuff involving drag races, eating in cars, and a brake test involving piñatas. There are guest appearances by noted auto aficionados, including street racer/drifter Greg Leone and Jalopnik’s Jason Torchinsky. As the reviewers note, there are episodes involving a Tesla trying to park itself, ‘unashamed adoration of a Grumman LLV mail truck,’ and one segment devoted to microcars. Considering how early a love for cars tends to happen, Backseat Drivers fills an important void not only in programming for children, but automotive programming as well.

Certainly Backseat Drivers was inspired by a concern that young people’s interest in the automobile is waning. But it is encouraging to see that developing car curiosity among young girls is considered part of the solution. While there has been a concentrated effort among educational institutions, automotive manufacturers, and science and engineering organizations to increase STEM participation among girls and young women, Backseat Drivers suggests that it is never too early to foster an interest in cars. With this new fun car show for kids, there is a good chance that girls will get the message.

Oliva, Jacob. “Start ‘Em Young: ‘Backseat Drivers’ Is Like ‘Top Gear’ for Kids.” Motor1.com 16 Apr 2020.

Torchinsky, Jason. “There’s Finally a Car Show for Kids and I’m On It a Bit.” Jalopnik.com 17 Apr 2020 

Car CultureCar Stories

‘My First Car’ Stories

Posted on by Chris Lezotte
Chris Lezotte’s 1970 VW Beetle

During the Michigan COVID-19 lockdown of 2020, with auto shows canceled and motor racing put on hold, auto journalists in the state often had little news to write about. When faced with such a predicament, many turned to their own car experiences for inspiration. While looking through a few online magazines on my auto feed recently, I discovered that one of the more popular features during this crazy time is “my first car” stories. Online automotive sites such as Hemmings and Motor Trend have collected first car tales of their respective staffers. The car stories found on these sites are entertaining, introspective, informative, and nostalgic. They tell of junkers purchased with meager paychecks, clunkers handed down by parents and grandparents, and for those without cars, tales of travel on subways, the school bus, and family cars borrowed from mom and dad. The stories know no gender; while the majority of auto writers represented are male, there are a few from female staff members as well. Motor Trend’s Alisa Priddle tells of the 1970 Chevy Impala left to her by her grandfather after his passing. As Priddle noted, “I will always wax nostalgic about the IMP-ah-la [as pronounced by her Finnish grandparents] with its 350-cubic-inch, 250-hp V-8 and three-speed transmission that I almost always drove barefoot on my way to teach swimming at the local beach; great summer job and great memories from my high school days.” Monica Gonderman, also at Motor Trend, still owns the 1999 Chevy S-10 she purchased as a sophomore in high school soon after receiving her driver’s license. Over the years, Gonderman spent many hours incorporating modifications – lowered, air-bagged, a custom flame paint job, full tweed interior and bed – to make the vehicle her own. 

In my various women-car projects, those I interviewed often had similar stories of cars from the past. These vehicles served as important touchstones in their lives; not only were they crucial means of transportation, but also represented self-sufficiency, hard work, autonomy, and freedom to the women who drove them. As for my own auto story, I grew up in Detroit without a car, as my widowed mother never learned to drive. As she was forced to rely on public transportation or the generosity of family and friends to get where she needed to go, I learned early on the importance of the automobile to women’s mobility – both figuratively and literally.

When my older brother came of driving age, the first of a series of “family cars” was purchased, shared by my younger sister and I when we turned 16. I learned to drive on a 1960 4-on-the-floor light green Corvair. I spent many an evening with my other brother –  a Detroit policeman – driving round and around a local high school parking lot learning to shift gears. In order to purchase a car in my own name, I waited until my 21st birthday to take delivery of a brand new 1970 Volkswagen Beetle. The red bug came with two options – a radio and a crank sunroof [best sunroof ever] – and cost a whopping $2293 out the door. That car saw me through my last years of college at Wayne State University in Detroit, my brief 2 year marriage to my college sweetheart, the years that followed in which I was divorced, broke and trying to make my way in the world, and my first real job. With a heater that never worked, and an undercarriage that was rusting away [typical for bugs of the time] I held onto the car for seven years until it was totaled while parked in front of my apartment building. I went on, of course, to own a variety of other vehicles –  some better than others –  but that first car, paid with the money I earned while a college student, with me for some of the highest and lowest points of my young life – will always be the vehicle I remember most.

The prevailing assumption regarding women’s car use suggests the female motorist views the automobile as a practical necessity, a means to get from point A to point B safely, efficiently, and reliably. However, in my various research projects, I have discovered that to a great number of women, a car from the past can contain special meanings that go far beyond its function as transportation. To these women drivers, whether 30 or 80, a first car can serve as a touchstone, a container of memories, and an important reminder of who she once was, and who was to become.

Editors of Motor Trend. “Throwin’ it Back: What Motor Trend Editors Drove in High School.” Motortrend.com 10 Apr 2020.

McCourt, Mark. “My First Car: Hemmings Editorial Staff Share Motoring Memories.” Hemmings.com 9 Apr 2020.

Auto IndustryCar ChicksCar Culture

‘Women Auto Know’ Revisited

Posted on by Chris Lezotte
Women’s Car Advice website A Girls Guide to Cars

A number of years ago I wrote a journal article – Women Auto Know: Automotive Knowledge, Auto Activism, and Women’s Online Car Advice – that focused on four popular online car advice sites for women. While, at the time, an online Google search revealed nearly one million car advice websites, only a very few were geared specifically for the woman driver. The women’s car advice websites I came upon did not function as forums or social networks but rather, were constructed as reputable and important resources for automotive knowledge and the acquisition of negotiation strategies and skills. In addition to providing advice and information, a few of the sites endeavored to revolutionize the male dominated automobile market to become more “woman-friendly” through an integrated auto dealership rating system. As I argued in the article, these online locations were significant not only for the hard facts they made accessible to female visitors, but for what women gained – as drivers, consumers, and political actors – by accessing them. 

Although we are now accustomed to finding just about anything on the Internet, at the time the original research was conducted – 2010 and again in 2013 – the idea that women could find online automotive information that addressed their specific needs, concerns, and experiences was rather new. The four online locations cited – AskPatty.com, Women-drivers.com, Road and Travel Magazine, and VroomGirls – could be considered revolutionary for the time. Nearly ten years since I first visited these online locations, these four car advice websites continue to provide useful information and negotiation skills to the woman behind the wheel.

While browsing women-and-car articles online a few days ago I came across a recent addition to the women’s car advice scene. As noted on the site, A Girls Guide to Cars was introduced in 2018 in an effort to provide women with a fun, fresh, and informative automotive source. Described as “Cars on Your Terms, and a Car Site for Women,” A Girls Guide to Cars provides many of the services of the older sites. It also shares a philosophy of not only providing information, tactics, and strategies to make a smart and comfortable automotive decisions, but to empower the auto industry to develop a better relationship with female customers. 

While it builds on the strengths of its online predecessors, A Girls Guide to Cars reflects a younger, more technologically savvy, and perhaps more economically stable population of women drivers. The regularly posted articles – which fall into categories of luxury, style, technology, travel, car buying, and news and opinion – are written by a diverse group of female staff and outside contributors from all over the US and Canada with various interests, occupations, and hobbies. They are authors, bloggers, podcasts, content creators, and journalists, whose common interest is a love and fascination for the automobile. As the contributors note, “we are not car enthusiasts, but regular women who spend time in cars, make car buying decisions, and think about how women are changing the automotive world.” There is a plethora of automotive information available on the site, as well as a good dose of automotive/human interest stories. All content is well-researched, well-written, and enjoyable to read, written from a definite female perspective.

Like the car advice sites that preceded it, A Girls Guide to Cars recognizes that when it comes to cars, women often have different needs, uses, and perspectives than the male driver. If you are a woman who is into cars, desires car buying information, or is just looking for a good automotive read, I suggest you take a look at A Girls Guide to Cars. 

Reiss, Scotty. A Girls Guide to Cars: Empowering Smarter, Happier Car Owners. agirlsguidetocars.net (2018).

Lezotte, Chris. “Women Auto Know: Automotive Knowledge, Auto Activism, and Women’s Online Car Advice.” Feminist Media Studies (2014): 1-17.

Have you ever visited an online car advice site? How was that experience? Do you have any that you would recommend? Your comments are welcome.

Car ChicksCar Culture

Truck Guys Aren’t Just Guys

Posted on by Chris Lezotte
Molly Osberg’s New-to-Her Toyota Tacoma

I recently came across an article on Jezebel – “A Supposedly Feminist Website” – about a recent pickup truck purchase of one of its writers. In “I’m a Truck Guy Now,” blogger Molly Osberg announces, discusses, and rationalizes her recent acquisition of a used Toyota Tacoma. Although Osberg’s excitement in her vehicle choice is palpable, she finds it necessary to continually justify not only the purchase itself, but her feelings about owning a mid-sized truck. It is only after she lays out the “legitimate” reasons for owning a truck that she allows herself to express why, in her words, the Tacoma is “the coolest fucking thing I’ve ever owned.”

Women and pickup trucks was the subject of an article adapted from my dissertation recently published in the European Journal of American Culture. In “A Woman and Her Truck: Pickups, the Woman Driver, and Cowgirl Feminism” I call upon a 2013 Chevy Silverado commercial as a segue into American women’s growing fascination with pickups. In interviews with 25 truck-owning women, I consider how women often assume cowgirl personas as a way to gain legitimacy in a historically masculine culture. However, what also became apparent through these enlightening conversations was how passionately many women feel about driving and owning a pickup truck.

Osberg shares many of the sentiments of those interviewed for “A Woman and Her Truck”. Much like those female truck owners, Osberg expounds upon the vehicle’s practical applications to her own life and that of her partner. Whether calling upon the truck to pull horse trailers and boats, or transport landscape supplies and building materials, women are likely to view truck ownership as a way to present themselves as tough, sturdy, industrious, and hardworking. Osberg also spends a great amount of time considering possible modifications to the truck. Carhartt seat covers, a trailer hitch, a three-inch lift, a truck cap, and vinyl racing stripes are a few of the additions Osberg contemplates as a way to make the truck her own. Osberg has named her pickup “Wylene”. In many of my women-and-car projects, I have found that naming is a common way women personalize and create identities for the vehicles they drive. Osberg also enjoys the element of surprise driving a pickup offers. Due to the truck’s size, substance, and strong association with masculinity, a small woman climbing out of a big truck often turns heads. And as Osberg has discovered, trucks provide the female motorist a sense of respect not often awarded to a driver of a typical “mom” vehicle – i.e. minivan or small SUV. As noted by the 25 truck-owning women, the ability to confidently and expertly handle a vehicle of considerable size and power marks the woman behind the wheel as an exceptional driver.

However, unlike Osberg, the women I interviewed had few qualms expressing enthusiasm, passion, and pure joy over the trucks they drive. They love how they feel when behind the wheel of a large, powerful vehicle. They appreciate the opportunities for recreation and adventure the pickup makes possible. They embrace the respect they receive when maneuvering a cumbersome machine; they feel empowered by the strength and toughness associated with truck ownership; they consider themselves exceptional for handling a vehicle rarely associated with the female motorist.

Perhaps Osberg’s reticence regarding her recent automotive purchase stems from an underlying suspicion that she does not in fact need, or deserve, a pickup truck. Perhaps admitting her affection for a masculine material object on a “supposedly feminist website” causes her to question her feminist “props.” However, as the interviews with 25 unapologetic truck-owning women – not to mention the growing number of female truck consumers – make clear, a good number of women have discovered that pickup ownership enhances their work, play, lives, and self-worth. As they might say to Molly Osberg, perhaps it is time to shed your inhibitions and take a little bit of joy from your new-to-you Toyota Tacoma.

Lezotte, Chris. “A Woman and Her Truck: Pickups, the Woman Driver, and Cowgirl Feminism.” European Journal of American Culture 38.2 (2019): 135-153.

Osberg, Molly. “I’m a Truck Guy Now.” Jezebel.com 6 December 2019.

Are you a truck owner? If not, have you ever considered purchasing one? What pickup qualities most interest you? Feel free to comment below.