Old Car Songs and the New Woman Driver

A topic that often finds its way into car journals, blogs, and online automotive publications is the “car song.” Auto journalists and enthusiasts of a certain age frequently call upon the classic car song as a way to reminisce about the past. As popular music is often referred to as the song track of one’s life, car tunes – whether in reference to music emanating from the car or about the car itself –  bring back particular memories of an automobile and the life experiences surrounding it.

I recently came across such an article by car blogger Jim Van Orden on the popular automotive website hemmings.com. In “Car Tunes of My Youth,” Van Orden intertwines stories of the songs that accompanied family road trips, car advertising tunes on the radio and television, popular car songs of the day, and the memories each of these car tunes evoked. The article is followed by a substantive comment section in which others passionately and often humorously contribute their own car tune memories.

What is notable about the proliferation of online articles devoted to the car song is that they are all written by – and addressed to – drivers of the male persuasion. Although young women during the 50s and 60s may not have owned their own vehicles, they certainly spent a good amount of time in automobiles with car songs and advertisements playing on the radio. So why are women less inclined to call upon the car song as a link to the past? Is it because they were not all that interested in cars? Or was it because, as written from a male perspective, the songs did not reflect women’s unique automotive experiences?

I addressed the second part of this question a few years ago in a journal article focusing on the woman’s car song. In “Born to Take the Highway: Women, the Automobile, and Rock ‘n Roll,” I argue that once women became more accepted as singer/songwriters in the music industry, they began writing a very different kind of car song. While the car songs of the 50s and 60s were almost exclusively focused on the automobile as an important contributor to the male teenager’s rite of passage – promoting good times, adventure, liberation from restrictive home environments, and sex – the women’s car song of the 70s and beyond called upon the automobile as a vehicle of freedom, escape, recollection, rebellion, and empowerment. While the singular male focus of the classic car song may be responsible for women’s indifference to it, the rise of the women’s car song suggests not only that the automobile serves as musical inspiration for women as well as men, but that cars have an importance to women’s lives that is different from, but no less legitimate than, that of the male driver.

Which leads back to the first question regarding whether women, in fact, have an interest in cars. As I have discovered in my own research, a good many women – more than is commonly believed – have an interest, if not a passion, for the automobile. The ability to write and sing about it provides an opportunity for women’s car songs – and women’s voices – to be heard.

Lezotte, Chris. “Born to Take the Highway: Women, the Automobile, and Rock ‘n’ Roll.” The Journal of American Culture 36.3 (2013): 161-176.

Do you have a favorite car song? What is it and what do you like about it? Feel free to comment below.

Driving to Congress

A political ad for Valerie Plame

A former coworker of mine – who once worked at the ad agency for Chevrolet – posted this political advertisement on her Facebook page. She commented, ‘Great political ad from an awesome woman. And for my Chevy friends it’s not a bad car commercial either.’ The spot features Valerie Plame, a former CIA officer running for Congress as a Democrat in New Mexico. In the commercial, Plame tells her story: while working as a covert for the CIA, Plame was outed by then Vice President Dick Cheney’s Chief of Staff Scooter Libby, who was later convicted of lying to investigators. Bush commuted Libby’s sentence and in 2018, Libby was pardoned by Trump. Plame’s appeal to voters focuses on her experience with the CIA, her betrayal by Republican politicians, her toughness, and the need to ‘turn the country around’ on national security, health care, and women’s rights. She makes her pitch by driving very fast – in reverse – in a Chevy Camaro.

Whether or not your political leanings side with Plame, the car is an interesting and important component to Plame’s message. While the ‘country going backward’ metaphor may be a little heavy-handed [or heavy-footed, as the case may be], the way in which Plame handles the Camaro provides an insight into her character, ambition, and fortitude. The fact that she is driving a modern and iconic American muscle car reflects on Plame’s past and present dedication to country. And because the muscle car has a long association with masculinity, it announces Plame as someone who can play tough with the big boys. While there may those who suspect a stunt driver was involved, Plame dispels that notion when she declares, ‘Yes, the CIA really does teach us how to drive like this.’ 

As my work focuses on the relationship between women and the automobile, I found Plame’s deliberate use of the car in this non-car commercial to be significant on a number of levels. First of all, the Plame/Camaro pairing disrupts the longstanding notion that women’s interest in cars is centered on practicality. It dispels the myth that high-horsepowered muscle cars are only for men. It calls upon the characteristics of the car – power, performance, boldness, noise, and outrageousness – to define the woman, rather than the man, who drives it. And it suggests that – unlike the popular perception – women may also call upon the automobile as a source of identity, agency, and empowerment.

Do you think cars in non-automotive advertising, or in other media including films and television, have the ability to suggest something about the individual who drives it? Your comments are welcome below.

“A Woman and Her Truck” goes international

One of the awesome truck-driving-women who contributed to this project.

A dissertation chapter that turned into a conference presentation that evolved into a journal article has finally been published in the European Journal of American Culture. “A Woman and Her Truck: Pickups, the Woman Driver, and Cowgirl Feminism” was inspired by a Chevy commercial and a chance visit to the Cowgirl Hall of Fame in Fort Worth. This article provided me with the opportunity to talk with 25 women from all over the US who are passionate about pickups.

Are you a woman with a pickup? What do you use it for and how do you feel when driving it? You are welcome to share your truck stories in the comments section.