New Car Resolutions

Jalopnik recently posted an article requesting its readers to submit Automotive New Year’s Resolutions. As Jalopnik articles often do, this one got me to thinking about my own car-related plans for the coming year. As it turns out, my 2022 car resolutions can be divided into two categories. One is concerned with my car-related scholarship, the other with my actual cars. Both areas, as it turns out, are due for some much needed attention.

I had a pretty good year in terms of publishing and promoting my work on women and cars. My article on women and cars in film is featured in latest issue of the Journal of Popular Culture, and my car advertising exploits made the cover of the most recent Automotive History Review. I also completed and contributed a chapter on the history of all women-racing to a yet-to-be-published history-of-motorsports collection. In terms of presentations, I was a featured speaker for the Motor Cities National Heritage organization, was invited to expound on my AHR article at the Automotive Hall of Fame, and presented an idea for a new project on Barbie cars at the Popular Culture Association Conference that was pretty well received. I also attended a couple of autocross events and interviewed a few women for a prospective project on women who compete in the sport. And I managed to crank out at least two blogs a week on new and recycled topics.

Alas, other aspects of my life caught up with me in the fall; consequently, I have accomplished little real work during the last few months. My goal for the coming year, therefore, is to pick up where I left off, adding some new projects along the way. Items to check off are the completion and submission of the Barbie car paper, the continuation of interviews for the autocross project –  so that an article can be completed by the end of the year – and the commencing of new projects to include a study of women who own jeeps, an examination of women who work as auto journalists, and a Wikipedia entry focused on little known UAW and NOW groundbreaker Dorothy Haener. It is quite an ambitious list, but I am only getting older and would like to move forward as quickly and aggressively as possible while my facilities remain intact.

As for my actual cars, my two classics have been greatly neglected during the pandemic. In 2020 car shows were canceled; consequently there was little incentive to get them out and show them off. In the spring of 2021, my husband underwent serious surgery which put a kibosh on classic car activities. The cars – a 1949 Ford and 1967 Shelby Mustang – have been idle for so long that I am afraid I will have forgotten how to drive them – i.e. how many gears are there and what is the shift pattern? Therefore my resolution for this summer is to get the two beauties out early and often and enjoy them, whether at a car event or just tooling around. 

One other car event that will be taking place will be replacing our current cars with new ones. As we are downsizing and moving next year, we will be consolidating our current vehicles and replacing those that are no longer necessary for our new lifestyles. So if the North American Auto Show eventually, finally takes place, we will be there checking out the latest models.

Happy new car year everyone, and may your 2022 automotive dreams come true.

Women’s Classic Connection

Charlotte Vowden riding with her late grandfather in a 1960 MGA Roadster.

In my work on women in various car cultures, I have discovered that women often develop an interest in cars through the help of male family members. Working in the garage alongside fathers, uncles, and brothers creates a familiarity with all things automotive that often grows into a serious involvement with cars in later years. Dads in particular instill automotive knowledge in their young daughters as a means of protection – from unscrupulous car dealers and automotive repair shops. They teach them how to make simple repairs to avoid being stranded on the side of the road. Husbands, on the other hand, often instill a love for cars in the hope that their wives will share their interest and participate alongside them in auto-related activities.

However, many women with a car-crazy family member don’t develop an enthusiasm for automobiles until that individual passes. After inheriting a classic classic car from a father or grandfather, women must decide whether to put the vehicle up for sale or to keep and maintain it. Those who choose the later find they must master the peculiarities of driving an antique machine. In the process, they often become full-fledged enthusiasts, joining car clubs, learning restoration processes, and submersing themselves in automotive history. I met some of these women while conducting research on various women and car projects. A recent article in the Sunday Times features stories of numerous women – many similar to those I encountered – who found themselves the unlikely owners of classic MGA Roadsters, Austin Healeys, and Porsches. 

The women interviewed in “Women with Drive” speak of how taking the wheel of an old MG Midget or VW convertible provides a connection to a family member who has passed on. They admit to how the mechanics of these aging vehicles originally terrified them; the women wondered how they would ever conquer such complicated and unfamiliar machines. Yet, they found that spending time in the automobile, discovering all of its idiosyncrasies, and emerging victorious after months of intensive driving provided a means to confront their grief and move past a personal loss. It allowed to remain connected in spirit to a dad or favorite grandfather. Remarked the owner of an inherited 1936 Austin Healey, “this car is part of my dad that I still get to hang on to.”

Some of those interviewed for the article spoke of how they discovered a latent love of old cars after a male partner introduced them to the world of classic automobiles. In my own research in women and muscle cars, I note how men often encourage an interest in American muscle – and often acquire and restore a vehicle of their spouse’s choosing – as a way to alleviate guilt [over spending so much time and money on cars!] as well as to strengthen the relationship through a shared interest. While my research took place primarily in Southeastern Michigan, the Sunday Times article includes stories from women all over Europe, demonstrating that a female interest in cars, while often under the radar, is worldwide. 

What the Sunday Times article attempts to convey, and which I have endeavored to promote in my scholarship, is that despite the common perception of female motorists, women with an interest in cars exist in all facets of automotive endeavors and activities. While one may find it surprising that women connect to cars in a multitude of ways, it is only because we have been conditioned to believe that an affinity toward automobiles is present in only half the population. Although women’s relationship to cars may differ from that of men, it doesn’t follow that it is less legitimate. I thank the Sunday Times for this article, and for its dedication to cultivating further discussions about women and cars.

Driving to Congress

A political ad for Valerie Plame

A former coworker of mine – who once worked at the ad agency for Chevrolet – posted this political advertisement on her Facebook page. She commented, ‘Great political ad from an awesome woman. And for my Chevy friends it’s not a bad car commercial either.’ The spot features Valerie Plame, a former CIA officer running for Congress as a Democrat in New Mexico. In the commercial, Plame tells her story: while working as a covert for the CIA, Plame was outed by then Vice President Dick Cheney’s Chief of Staff Scooter Libby, who was later convicted of lying to investigators. Bush commuted Libby’s sentence and in 2018, Libby was pardoned by Trump. Plame’s appeal to voters focuses on her experience with the CIA, her betrayal by Republican politicians, her toughness, and the need to ‘turn the country around’ on national security, health care, and women’s rights. She makes her pitch by driving very fast – in reverse – in a Chevy Camaro.

Whether or not your political leanings side with Plame, the car is an interesting and important component to Plame’s message. While the ‘country going backward’ metaphor may be a little heavy-handed [or heavy-footed, as the case may be], the way in which Plame handles the Camaro provides an insight into her character, ambition, and fortitude. The fact that she is driving a modern and iconic American muscle car reflects on Plame’s past and present dedication to country. And because the muscle car has a long association with masculinity, it announces Plame as someone who can play tough with the big boys. While there may those who suspect a stunt driver was involved, Plame dispels that notion when she declares, ‘Yes, the CIA really does teach us how to drive like this.’ 

As my work focuses on the relationship between women and the automobile, I found Plame’s deliberate use of the car in this non-car commercial to be significant on a number of levels. First of all, the Plame/Camaro pairing disrupts the longstanding notion that women’s interest in cars is centered on practicality. It dispels the myth that high-horsepowered muscle cars are only for men. It calls upon the characteristics of the car – power, performance, boldness, noise, and outrageousness – to define the woman, rather than the man, who drives it. And it suggests that – unlike the popular perception – women may also call upon the automobile as a source of identity, agency, and empowerment.

Do you think cars in non-automotive advertising, or in other media including films and television, have the ability to suggest something about the individual who drives it? Your comments are welcome below.

Published in Journal of Transport History

Born to Drive: Elderly Women’s Recollections of Early Automotive Experiences” has been posted on Open Access with a December 2019 publication date. This was a wonderful project to work on, as the women I interviewed were generous, funny, and had amazing car stories to tell. I am honored to have my work published in this prestigious journal, and I thank the reviewers who offered suggestions, critique, and encouragement in the revision process.

Do you have a mother, grandmother, or family friend now in her 80s or 90s? I invite you to ask those women about their early driving experiences before it is too late. You are welcome to share those stories in the comments section.

“A Woman and Her Truck” goes international

One of the awesome truck-driving-women who contributed to this project.

A dissertation chapter that turned into a conference presentation that evolved into a journal article has finally been published in the European Journal of American Culture. “A Woman and Her Truck: Pickups, the Woman Driver, and Cowgirl Feminism” was inspired by a Chevy commercial and a chance visit to the Cowgirl Hall of Fame in Fort Worth. This article provided me with the opportunity to talk with 25 women from all over the US who are passionate about pickups.

Are you a woman with a pickup? What do you use it for and how do you feel when driving it? You are welcome to share your truck stories in the comments section.