While in graduate school during the 2000s, I devised an independent study focused on my growing interest in the relationship between women and cars. What follows is one of the response papers in which I consider how the construction of women as consumers in post World War II automobile culture served to limit women’s possibilities rather than expand them.
“American Car Culture” was created through the serendipitous confluence of a number of historical and social events in the years following World War II. Prosperity, promise and peace contributed to a fascination and a desire for cars that went beyond practicality and usefulness. As the documentary Tails, Fins and Drive-Ins suggests, twenty years of hardship and conflict created a “national obsession with obtaining the elusive American Dream,” a dream often realized through car ownership. Americans sought a reward for years of self-sacrifice; the automobile not only symbolized an “unlimited supply of economic luster,” but represented a promising and prosperous future as well. Television also contributed to the development of car culture. Its invention coincided with the growing desire to own a car, and television promoted such desire through programming and advertising. The development of a national freeway system, to accommodate the growing number of automobiles, not only changed the landscape of the United States, but also created a demand for family destinations such as motels, drive-in movie theatres and in-car dining. As Mark Foster writes in A Nation on Wheels, the automobile “not only influenced where Americans lived, worked, commuted and ran daily errands, [but] the automobile helped shape many of their leisure activities” (65).
Perhaps more important, as Joseph Interrante in “The Road to Autopia” attests, is the role of the automobile as “simultaneously a cause and consequence of the rise in consumerism” (90). The automobile emerged, both literally and figuratively, as the vehicle of the American consumer society. As Interrante writes, “made possible by the automobility of the car, metropolitan consumerism made the automobile a transportation necessity” (91). A burgeoning economy, and the suburbs that grew alongside the expanding highways, created a desire for products and the ways and means to purchase them. And the role of consumer, considered vital to a healthy economy, was most often awarded to the woman who remained at home.
While few dispute the automobile’s influence in the growth of the American consumer culture, little mention is made of another important “event” that helped set consumerism into motion. And that is the return of women to the domestic sphere after World War II. During the Second World War, women entered the workforce to take over the jobs left by husbands, fathers and brothers enlisted in the armed services. Once victory was attained, women were “encouraged” to leave paid employment in order to create welcoming homes for soldiers returning from war. Just as working in industry was deemed “patriotic” during wartime, setting up housekeeping and establishing families was considered a duty to country. Women’s isolation in the newly developing suburbs made owning a car a necessity, especially in the newly prescribed role as consumer.
Interrante asserts, “[the automobile] especially liberated women from the home” (99). In The Automobile Age, James Flink concurs, as he writes, “automobility freed […] women from the narrow confines of the home and changed them from producers of food and clothing into consumers of nation-brand canned goods, prepared foods, and ready-made clothes” (163). However, the automobile did not lessen the number of women’s domestic responsibilities; rather, it converted them into consumer duties. The freedom referred to by Interrante and Flint is misleading. After World War II, women were expected to leave the “masculine” work force to reassume the proper, culturally approved gender role of wife and mother. Ascribing women with the role of “consumer,” while bolstering the economy, also served to reinforce the common belief that woman’s place is in the home, unless, of course, she is in the car purchasing products for that home. As Ruth Schwartz Cowan writes, ‘by mid-century, the automobile had become, to the American housewife of the middle classes […] the vehicle through which she did much of her most significant work, and the work locale where she could be most often found” (Flink 164). So while the car culture that emerged after the Second World War opened up exciting new possibilities, experiences and meanings for men, it effectively closed them for women. The automobile as a symbol of rebellion, power, status, and sex appeal became part of masculine car culture. Representations of women in popular car culture, Foster tells us, are primarily “appendages or passive observers to be impressed by powerful machinery” (85). While women may have originally been “enamored,” in the words of Flink, with the possibilities of automobility, such dreams were rarely brought to fruition. In the golden age of American car culture, the automobile symbolized woman’s identity as consumer, and reinforced the culturally prescribed gender role as wife and mother.
Flink, James. The Automobile Age. Cambridge: MIT Press, 1990.
Foster, Mark. Nation on Wheels: The Automobile Culture in American Since 1945. Belmont CA: Thomson, Wadsworth, 2003.
Interrante, Joseph. “The Road to Autopia: The Automobile and the Spatial Transformation of American Culture.” The Automobile and American Culture. David Lewis & Laurence Goldstein, eds. Ann Arbor: University of Michigan Press.
Tail Fins and Drive-Ins. 1996. Allumination Filmwork.
Volti, Rudi. Cars and Culture.: The Life Story of a Technology. Westport CT: Greenwood Press, 2004.
With the growth of pet ownership during the pandemic, auto manufacturers are going to the dogs. Each year various news and automotive publications provide a list of vehicles that are the best choices for individuals and families who travel with canine companions. Some of the features that mark a vehicle as dog friendly include a low ride height for easy access, fold flat seats – particularly important if dogs travel in crates, rear vents for temperature control, a durable interior, cargo tie-down hooks, tinted rear windows, hands free liftgate, and of course, roomy cargo space. Some auto manufacturers go out of their way to provide specific pet accessories that make traveling with dogs easier. Options such as pet ramps, padded liners, a harness, pet carrier, and even a small pet travel bowl suggest that automakers are serious about attracting pet owners.
As someone who has bred and exhibited dogs for over 30 years, I have had my share of dog vehicles. However, as we often have to carry many dogs that fall into the giant breed category, our needs differ a bit from the average dog owner.
AWD GMC Savanna
Full size vans have been our vehicle of choice for the majority of our dog showing years. We started out with Ford Econovans. Because air and heat are important, we make it a habit to purchase passenger vans and remove the back seats. These vehicles work well because they are roomy, have taller interiors than minivans and SUVs, can carry a lot of dogs, extra crates, exercise pens, food bags, and also carry human necessities. While Ford was our 3-time choice due to the ability to purchase on the A plan, the vehicles were rear-wheel drive, which was somewhat problematic in snowy Michigan even with winter tires. Our best van was the GMC Savanna. It was all wheel drive, and plenty durable – it lasted for over 10 years and 100,000 + miles. When we made the decision to downsize our show involvement and dog numbers, we purchased a Ram City Wagon, once again removing the seats for additional cargo space. With front wheel drive and snow tires, it worked reasonably well in the snow. However after three years of cramming two or three dogs in crates that were a tad too small, we decided to go back to a bigger vehicle.
Ram 1500 Promaster
Our most recent – and most likely last – dog show vehicle, is a Ram ProMaster. Although it is technically a cargo van, we had it retrofitted before picking it up, as well as hooked up for rear heat and air. It has tons of space – we can carry 4 dogs easily, more if the crates are stacked. It is easy to clean, a snap for the dogs to get in and out of, and has tons of head room, so much so that at 5’2” I can stand straight up in it. It is front wheel drive, and handles well in the snow with winter tires. While it does not exactly qualify as fun to drive, it has a good turning radius and the seats are comfy for long trips. It is not high tech and does not come with GPS, but our phones suffice for that purpose.
Tall enough for me to stand upright!
We have just recently retired from breeding. In a couple of years we plan on moving into town with just two – albeit large – dogs. We look forward to the return of the Detroit Auto Show so that we can spend some time looking for just the right vehicle for our well-traveled canine companions.
While I am not a big network TV watcher, I enjoy viewing many of the series that find their way to Netflix or Amazon Prime. One of my favorites that has just returned is Modern Love, a series of short films taken from the New York Times essay feature of the same name. I was particularly taken with this season’s first episode – ‘On a Serpentine Road with the Top Down’ – as it addressed the relationship of a woman – played by British actor Minnie Driver – and her automobile, a 1970s Triumph Stag. The Stag was the impractical vehicle purchased by her late husband while they were both in medical school. It was the car in which they took family road trips and was a space in which they had meaningful family time. Although the widowed physician has remarried and has a second daughter, she is hesitant to part with the car that holds so many memories. She spends much time in the car alone, holding conversations with her late husband, as a way to reflect on her past as she travels through her grief. Like most classic vehicles, the Stag is ornery, unpredictable, and subject to frequent breakdowns. Her husband convinces her to sell it so as to make the family more financially stable. However, as they subsequently engage in an honest and open conversation about love, grief, and the inability to completely move on, her husband sells his boat so that he can buy back the Stag and with it, the memories it holds for the woman he loves.
Stephanie [Minnie Driver], her late husband Mark [Tom Burke], and a classic Triumph Stag in ‘On a Serpentine Road, With the Top Down.’
As reviewer Lissette Saenz notes, ‘we get attached to things that remind us of the people we loved and lost.’ In a recent Sunday Times article, women spoke of vehicles inherited upon a loved one’s passing. As the owner of a 1936 Austin Healy explained, “The car is a part of my dad that I still get to hang onto” (Vowden). This sentiment is not only expressed in the Modern Love episode, but can be found in a number of what can only be described as female road trip films.
In a recent article published in the Journal of Popular Culture, I examine the relationship of women and cars in these cinematic offerings. Classic vehicles in the female road trip, I note, often serve as a container of memories for a woman who has suffered a deep personal loss. The cars the women drive are most often not their own; rather they are inherited after the death of the person they loved. I cite two films – Bonneville and Grandma – to demonstrate how an old vehicle can allow a grieving woman to reflect on her past while providing her with the opportunity to drive away from it.
Arvilla [Jessica Lange], Margene [Kathy Bates], Carol [Joan Allen], and a 1966 Pontiac Bonneville in Bonneville.
In Bonneville, released in 2006, Jessica Lange plays the recently widowed Arvilla, who embarks on a road trip with two friends (Kathy Bates and Joan Allen) in her late husband Joe’s 1966 Pontiac Bonneville to deliver his ashes to his daughter in California. Before embarking on the journey, Arvilla spends some time alone in the car, feeling Joe’s presence and confronting her loss. Yet once she leaves her Utah town, Joe’s spirit slowly exits the Bonneville along with the ashes Arvilla disperses along the way. In its place is Arvilla’s growing confidence in her ability to create a new life for herself.
The 2015 film Grandma stars Lily Tomlin as Elle, a widowed lesbian poet-in-residence who spends a day driving her deceased partner’s 1955 Dodge Lancer across Los Angeles in an attempt to cash in on past debts to pay for her granddaughter’s abortion. While the journey is ostensibly about obtaining funds to help her granddaughter Sage (Julia Garner), it is in truth about grief, loss, uncertainty, and Elle’s ability to move on. It is also concerned with family and the developing relationship between grandmother and granddaughter.
Sage [Julia Garner], Elle [Lily Tomlin], and a 1955 Dodge Lancer in Grandma.
Women have a different relationship to old cars than do men. In the United States, classic car ownership is overwhelmingly male and is most often prompted by nostalgia. Men of a certain age purchase the models they drove or desired when young as a way to remember or reimagine a young and virile past. Whereas aging men often view the classic car through a personal lens – as a reflection of their former selves – women are more likely to view aging automobiles as a connection to others. These sentiments are not only represented on screen, but are evident in real women’s lives. In my research on women and muscle cars, for example, I spoke with many female owners who inherited cars from fathers or husbands who had passed. Women spoke of both the sadness and joy they experienced when taking these old cars out for a ride.
Like the Modern Love episode, Bonneville and Grandma speak to how an automobile can hold one’s grief while simultaneously providing the means to move beyond it. As a metaphor, as in real life, the automobile is uniquely qualified for this undertaking – it is a physical space in which the essence of a previous owner can be experienced, and has the physical machinations to move a body and a life forward. The films mentioned here reflect an acceptance, as reviewer Tisha Lardizabal notes, that ‘moving on doesn’t mean having to be rid of all of the love and memories that were created.’ They also suggest that the relationship between women and cars is richer, more universal, and more complicated than most representations – in the media and popular culture – would have us believe.
Lardizabal, Tisha. “Review: Amazon Prime’s ‘Modern Love’ Season Two Premiere ‘On a Serpentine Road, With the Top Down’.” mxdwn.com 15 Aug 2021.
Lezotte, Chris. “What Would Miss Daisy Drive? The Road Trip Film, the Automobile, and the Woman Behind the Wheel.” The Journal of Popular Culture.
Saenz, Lisette Sanuza. ‘Modern Love’ 2×01 Review: “On a Serpentine Road, With the Top Down.” Fangirlish 13 Aug 2021.
Vowden, Charlotte. “Women With Drive: The Ladies Who Love Being Behind the Wheel of a Classic Car.” Driving 28 Oct. 2018.
One of my favorite auto sites is Jalopnik, self-defined as ‘a news and opinion website about cars, the automotive industry, racing, transportation, airplanes, technology, motorcycles and much more.’ While the site has its detractors, I enjoy it because its staff tends to be younger, more diverse, and dare-I-say less conservative than many of the more traditional online locations devoted to cars. It is part of Go Media, which includes sites devoted to pop culture, feminism, Black news and culture, and irreverent news commentary [e.g. The Onion], which can certainly throw light on its more liberal leanings. While the majority of articles are serious and well-informed reflections on the automobile, the auto industry, and automotive events, at least once a week a story appears that can only be described as ‘fun.’
Part of the author’s automotive book collection.
One of those ‘fun’ articles from last spring was devoted to a collection of rare automotive books – 643 to be exact – that sold for ‘more than the price of a new car.’ In reporting on the sale – as well as her own attempt to acquire the collection through a modest offer [she was significantly outbid]- the author reflected on her own car book collection and her unwavering desire to expand it. Through membership in various automotive organizations, most notably theSociety of Automotive Historians – I have come recognize the desire to collect automotive literature to be an obsession, if not an addiction, among a good number of automotive enthusiasts. I myself am somewhat guilty of this need to accumulate car books. While working on my various research projects, I have discovered that it is often easier and less expensive to purchase a book than to track it down at a library, particularly when gas, parking, and time are considered. As I have discovered, purchasing and reselling out-of-date books – not only automotive but an endless selection of subjects – has become its own little industry. While I don’t quite understand how someone can make a profit selling books for less than a dollar, I am more than happy to shell out a buck or two for a volume that might be a useful resource for one of my ongoing or future women-and-car projects. As literature on women’s automotive history is limited, I was thrilled to find a good selection of books on this subject by noted historians and cultural scholars including Virginia Scharff, Katherine Parkin, Georgine Clarsen, Martin Wachs, and Julie Wosk. Books by James Flink, John Heitmann, David Gartman, John Rae, and Gijs Mom have helped me fill in the automotive history blanks in much of my work. When I needed resources on muscle cars, pickup trucks, popular music, and road trip films for papers on those topics, the $2 books picked up by someone from a discarded library collection helped filled the bill. Sometimes I will just scan Amazon with subject headings – e.g. women and cars, car culture, or automotive history – to see if there’s anything of interest I might purchase. My husband, who is more of a mainstream car buff, also collects car books, although his tend to focus on a particular individual, car brand, or historical event. Between the two of us we have quite an eclectic collection of automotive literature, overflowing from a number a few bookcases in our home.
While I originally – somewhat naïvely – thought I was somewhat alone in the auto book obsession, through my various encounters I have discovered car book collecting is a common affliction among car enthusiasts of all interests and persuasions. I daresay it is an addiction I am in no hurry to cure.
Motorsports is an overwhelmingly male dominated activity. While verifiable statistics on participation of men vs women do not exist, it is estimated that less than 4% of motorsports participants – at all levels and throughout all types of motorsports events – are female. This can be attributed to a number of factors. Historically and culturally, young girls have been discouraged from developing an interest in motorsports or cars. Those who do so are often branded as odd, deviant, or unfeminine. Women who pursue racing as either an avocation or vocation often find themselves at a distinct disadvantage. Not only are they subject to discrimination and sexual harassment on and off the track, but as a group are generalized as being too timid, unskilled, inexperienced, and utterly unqualified to share the track with men. Although motorsports – as a competition where men and women are able to race against each other – is often heralded as the ‘great equalizer,’ this notion presumes men and women come up through the racing ranks with the same opportunities, support, and driving experiences. In the current professional climate, the road to racing success begins at an early age most often through karting. The gender ratio entering racing in junior categories is hugely skewed in one direction; estimates list the ratio as 98-to-2 in favor of men. Unless they come from a family of racing enthusiasts, young girls are much less likely than boys to take an interest in driving at the age of eight or so, when future motorsport champions start competing in carts. Without early motorsport opportunities, women who enter the racing arena do so severely behind in experience, training, and support compared to male peers.
However, in my recent research into the history of all-women racing in motorsports, I spoke with a number of women without extensive automotive or racing histories who discovered an entryway into motorsports that is safe, relatively inexpensive, accessible, challenging, and a whole lot of fun. Autocross – a timed competition in which drivers navigate a unique course defined by cones or pylons – has become increasingly popular with women of varying racing levels who want to experience the thrill of driving competitively without a significant financial investment. Unlike wheel to wheel racing, in which drivers compete directly with one another, autocross is a timed event in which the goal is to drive around the track and get the lowest time possible without hitting any cones or going off the track. The only requirements are a driver’s license, approved helmet, car [just about any type is acceptable], and the desire to test oneself in a race type setting.
The women I conversed with came to autocross from many directions and for a variety of reasons. Some had boyfriends who participated in the sport so decided autocross might be a good way to spend time together. Others heard about autocross from friends and were encouraged to give it a try. A few of the women were looking for a new pastime that was challenging, exciting, and out of the ordinary – autocross filled the bill. Although the road to autocross differed among female racers, the reasons for engaging and sticking with autocross were shared by many of them.
One of the draws of autocross is that other than an approved helmet, there is no additional equipment necessary. Consequently, it is less expensive than other types of racing. This is important if it is an activity you are testing – if you find it isn’t for you, the only expense you have incurred is the entry fee. Starting out, women often use their daily drivers; once hooked, they may modify their cars or upgrade to something faster and more nimble. There are a number of car categories in which to compete, so drivers are competing against individuals in similar vehicles. Women cited autocross as safer than other motorsports – since you are on the track alone, damage to the car [or yourself] is unlikely.
The challenge of autocross – engaging in an activity that is both familiar [driving] and unfamiliar [racing on a marked course] – was considered a benefit by many of the women who participate. Autocross provides the opportunity to drive fast while learning the skills of controlling a car at speed – it is educational and exhilarating at the same time. Women found that the skills they acquired through autocross – mental, physical, and automotive – carried over into other aspects of their driving and non-driving lives. The female racers also mentioned the ‘adrenaline high’ experienced while behind the wheel, and also noted how mastering the car and the course gave them renewed confidence in themselves and their abilities. Many felt empowered participating in an activity so strongly identified with masculinity and the male driver, and noted how their participation awarded them a fair amount of respect as drivers and individuals knowledgeable about cars. While some sexism exists within the autocross community, it is most often verbal rather than experiential – since women are alone on the course, they cannot be threatened or bullied by a male driver. Many autocross events have separate ladies classes, which provide a safe space for women to gain skills and confidence without the fear of male intimidation.
SCCA [Sports Car Club of America] Indiana Regional Ladies Autocross
Autocross was also cited as a form of therapy – as an all-consuming activity requiring singular focus, it keeps one’s mind off of other issues. Participating in autocross burns off steam, diverts one’s attention, and builds confidence. Although racers participate individually, they are expected to help at the track in various capacities throughout the day – whether working on someone’s car, taking entries, or setting up the track. Thus the social aspect of autocross was important to many of the female participants, as it provided the opportunity to create new friendships and engage in community and support.
While autocross addresses the racing bug in a great number of women, others view it as a stepping stone to more advanced, complicated, and competitive activities. Many women go on to participate in rally cross, road racing, time trials, and SCCA Pro Racing. Yet as I discovered, no matter what the level of involvement or experience level, autocross has the ability to provide women with an important and empowering entryway into the male dominated world of motorsports.
For more information on autocross and other women’s racing programs, check out SCCA Women on Track.
Jalopnik recently posed a question to its readers: “What car would you buy that was made the year you were born?” The query received nearly 250 responses, with answers that ranged from financially impossible choices such as a 1977 Countach LP400S to comments such as, “oh god, 1981 was a bad, bad year for cars.” As for me, I am one of the few lucky folks who owns a very cool car that happened to be produced the same year I came into the world. I fell in love with the 1949 Ford when I first spotted it a number of years ago at the Henry Ford Motor Muster in Dearborn, Michigan. There was something unflashy yet soothing about the smooth lines and unique “shoebox” profile. After an intensive search, a Seamist Green ’49 in fairly good condition was discovered in Pennsylvania, and after negotiations were made, was shipped to Michigan.
Distinctive ’49 Ford ‘bullet’ grille
While I chose the ’49 for its aesthetics, I soon discovered that in terms of automotive history, it is a significant automobile. Considered revolutionary when introduced, the ‘49 has often been cited as the “car that saved the Ford Motor Company.” After the Second World War, auto manufacturers were stuck in the past – producing remodeled designs of the prewar vehicles. Ford beat competitors Chrysler and General Motors with an all-new car, distinguished by its “smooth sided ‘envelope’ body and the airplane designed ‘spinner’ in the center of the grill” (thehenryford.org). Although the decision to completely revamp the Ford passenger car was risky, it turned out to be a wise and profitable decision. Ford produced more than a million units its first year of production. As noted by automotive historian Robert Tate, “never had any new car been received with such whole-hearted enthusiasm from the buying public.” New York Times auto writer Michael Lamm exclaims, “the ’49 Ford was born of desperation. It was sleek and daring by the standards of the day; it set benchmarks for styling and packaging, and it proved to be a hit with a car-buying public that was hungry for anything new […]” The ’49 established a clean, modern look that set a pattern for the Fords that followed it, and set the Ford Motor Company on a solid financial course for a number of years.
Just a little bit hot rod
The 1949 Ford I purchased was in fairly good condition but needed work. When it was discovered that the original engine had been replaced by the previous owner, the decision was made to have some fun with the mechanics rather than attempt to restore the car to its original condition. We upgraded the electronic system, added tri-power carburetors, ‘Offy’ (Offenhauser) heads, and a Smitty muffler for a noisy, hot rod sound. The car was eventually repainted, and an electronic fan was installed to prevent the engine from overheating (a common problem among 1949 models.) I’ve taken the Ford to local car shows including the Motor Muster, even winning “Best in Class” at the 2019 Memories Classic Car Cruise-In. It can be a challenge to drive, but it is a lot of fun and gets a fair amount of attention.
When folks are puzzled as to why I chose this particular model of car, I simply tell them it’s because we were both born in Detroit in 1949.
The Henry Ford. Digital Collections. “1949 Ford V-8 Coupe.” theHenryFord.org
Lamm, Michael. “The ’49 Car That Saved Ford Motor.” New York Times 10 Sept 1999.
Tate, Robert. “1949 Ford: The Car, The Workers, and The Innovation.” Motor Cities 29 Sept 2014.
As the 2020 Popular Culture Association [PCA] was canceled due to COVID, the decision was made to go virtual in 2021. Despite my lack of confidence in all things technological, I decided to put aside my fears and submit a presentation to this year’s event. Since the PCA is one of the few conferences with sessions dedicated to vehicle culture, I always try to prepare something to present. Having a date in place provides me with the impetus to develop and map out a project for the conference; in turn, the input from conference attendees serves as encouragement to proceed with publication as the eventual goal.
This year there were three sessions with a wide variety of topics and perspectives. The first session, focused on Vehicle History and Business, featured presentations on vehicle dwellers, an analysis of conflicting representations of the automobile in its earliest years, and a look at how the Korean automobile and gaming industry influence the global market. Vehicle Culture Across Industries – the second session – included an excursion to non-fictional motor racing through Grafton graphic publications, an examination of driving lyrics in the songs of Taylor Swift, and an argument dispelling the origin myth of the 1950s automobile fin design. Finally, the third session – Social Perspectives of Vehicle Culture, offered an investigation of the 1967 Impala as female in the Winchesters series, a lawyer’s perspective on the case for banning human-driven vehicles, and my own presentation, which looked at the influence of Barbie cars on the auto awareness of young girls.
While there were a few technical glitches in my presentation – it’s what happens when you ask a 72-year-old woman to serve as session chair – the talk went pretty well. I received a number of positive comments, helpful suggestions, as well as questions that provided me the opportunity to reconsider some of my arguments and revise some of my thinking. Although the presentation was stressful – in both preparation and execution – I always welcome the opportunity to present my work to a group of interested, informed, and curious auto enthusiasts and scholars. Next year – Seattle!
What follows is a condensed version of one of my first ethnographical projects concerning the relationship between women and cars. I focused on the Ford Thunderbird as it provided the opportunity to compare women’s involvement with older vehicles with that of more contemporary cars. Many of the lessons learned conducting this research were helpful in future women and car investigations.
A number of years ago, in an effort to remedy the lack of scholarship devoted to women and car culture, I began my own inquiry into woman’s relationship with the automobile. I began by investigating how contemporary women have appropriated a particular segment of the automotive market, a type of automobile referred to somewhat pejoratively in the media as the ‘chick car.’ In ‘The Evolution of the Chick Car,’ I examine how certain groups of women have rejected the prescriptive and gendered ‘mom’ car in favor of an automobile that is quick, sporty, stylish and fun to drive. In order to find ‘chicks’ to interview about the experience, I posted requests for participation on Internet car groups. The enthusiastic response from chick car owners led to my master’s degree project, which was to uncover women’s participation in car culture through membership in online car forums, bulletin boards, and mailing lists. Through participant-observation, as well as the administration and collection of 100 individual surveys, I not only constructed a fascinating portrait of the contemporary female car enthusiast, but also discovered the myriad of ways in which women use the Internet to participate in car culture. Car culture, traditionally identified with masculinity and male experience, has historically discouraged and silenced women’s participation. Yet as I discovered, cyberspace often provides female car enthusiasts with a non-threatening environment in which to talk and learn about cars.
‘Chick car’ ownership represents only one example of women’s engagement with the automobile. Each summer in southeastern Michigan, thousands of classic car owners take part in car shows and cruises all over the state. Women are not only observers of these automotive events, but many also actively participate as car owners and through membership in classic car clubs. Thus classic car culture represents an additional location in which to investigate women’s relationship to the automobile.
Classic Ford Thunderbird
However, the experience of driving and owning a classic car differs considerably from that of a contemporary vehicle. The classic car is not purchased because it is practical, efficient or ‘fun to drive.’ Rather, classic car ownership is often based on nostalgia for a bygone era, or as link to a person or experience from the past. Therefore, as I began my inquiry, I became interested in how the meanings women ascribe to the classic car compare to those attributed to contemporary automobiles. I also wondered whether female classic car owners would use the Internet with the same intensity and enthusiasm as ‘chick’ car owners, or if practical and social conditions would discourage them from embracing cyberspace. I contemplated, therefore, whether women’s acceptance or reluctance to use Internet technology is dependent on the age of the user or the degree of familiarity with the medium, or if it is, in fact, influenced by the cultural and gendered prescriptions of the era in which the car was produced. Therefore, in order to examine women’s participation in classic car culture, I found it necessary to conduct research both online and offline. My offline research not only provided information regarding women’s participation in classic car culture, but also informed both women’s rejection of and participation in online classic car groups.
The three websites utilized by members of the Water Wonderland Thunderbird Club provide tremendous insight into woman’s relationship with the automobile as well as woman’s role in classic car culture. While the WWTC’s home site is not interactive, its structure and content strongly suggest that the primary function of the club is social. The website serves as a central information center for the listing of WWTC events. The newsletters attached to the site are filled with reports of such events accompanied by photographs of members enjoying automobile-related activities, as well as personal car stories from the readership. Offline observation of club gatherings confirmed the importance of friendship and community to WWTC members. Tbird owners participate in car shows and cruises and most often, they attend these events together. At car shows, there is often a group of Thunderbirds parked alongside one another with the owners seated behind them. In these settings, the club members often arrange themselves by gender rather than relationship. At cruises, members often tour together, and congregate at a specified location afterward. The club is composed of over 120 families, primarily husbands and wives whose social lives revolve around a shared interest in the classic Thunderbird. While a few of the female club members own and drive their own cars, the majority participate in cruises and tours as passengers. Women may appreciate the history and style of the classic automobile, but for the most part, they leave the driving and maintenance to their husbands.
During the post World War II era, women were relegated to the domestic sphere and dissuaded from driving. While arguments suggested women were too ‘fragile’ to take on mechanical matters, the most likely reason for such discouragement concerned issues of power and gender. As Berger reflects, ‘mastery of the automobile would mean that women’s dependence on men would be lessened’ (260). Jokes concerning the ‘woman driver’ became popular during this period as a way to denigrate women’s driving ability. While it is unlikely that male WWTC members feel their wives are incompetent drivers, their insistence on taking the wheel suggests that issues of power and gender remain.
Women who grew up with an interest in cars are more likely to drive them and have an understanding and appreciation of the automobile that goes beyond the sheet metal. It could be assumed, therefore, that such female car enthusiasts would eagerly and easily utilize technical forums on websites such as the Vintage Thunderbird Club International. Participation on VTCI is predicated on automotive knowledge and technical experience. There is little patience for individuals who ask questions that do not display a basic level of understanding of Thunderbird maintenance and restoration. Women, in particular, must earn the respect of forum moderators and other contributors before they are taken seriously. However, once Thunderbird expertise is acknowledged, women post more regularly and authoritatively, not only asking questions, but answering those of others as well.
2004 ‘Retro’ Bird
While female contributors must display automotive knowledge before gaining acceptance on VTCI, many of them call upon gender displays in order to become accepted on the male dominated forums. Female VTCI contributors make liberal use of the emoticon, exclamation point, ‘xoxo,’ and offer repeated ‘thank yous’ when conversing with male posters. Such conversational and textual motifs not only convey gender, specifically femininity, but their use indicates deference and respect to the dominant male ‘expert’ presence. As Shayla Stern suggests in her discussion of instant messaging in Instant Identity, ‘despite its potential to empower girls and counteract dominant social forces that have been in place through history, IM communication does not take place within a cultural vacuum that disregards traditional gender roles and behaviors’ (113). Stern’s words are relevant not only to the IM communication of adolescent girls, but to all locations in which women must confront cultural prescriptions of masculinity and gender roles. Online car groups and forums certainly qualify as such spaces.
There are a number of women in the Water Wonderland Thunderbird Club with past experience in driving, repairing and restoring automobiles. However, those I interviewed with ‘classic’ Tbirds do not utilize websites such as VTCI as a source of technical information. Rather, these capable women have acquiesced the responsibility for restoration and repair to their husbands. As WWTC member Teri B. told me, ‘I thankfully do not need the internet for information. My husband is the mechanic.’ Terri M., the VTCI Publications Director, confirmed this observation. She asserts, ‘Most women do not restore or work on their Birds and most do not own classic/vintage by themselves but with a male partner that does all of the work!’
Thunderbird Cruise
While many of the female WWTC members hold positions of responsibility in the work place, when engaged in club activities, they often revert to the gendered roles of the 1950s and early 1960s, the era in which the ‘classic’ Thunderbirds were produced. During the ‘golden age’ of American car culture, women’s role, both in the car and in the home, was of a supportive passenger. Female WWTC members often take on this gendered, caretaker position. They prepare the food for the club picnic. They organize WWTC activities. They are very active in the club, but primarily in supporting roles. While Marie B. shares club membership responsibilities with her husband, as she told me, ‘[he] has lots of great ideas to increase membership, and I get to do the work.”’
My initial impression was that female WWTC members did not take advantage of Internet car forums because, as women in their 50s and 60s, they might be uncomfortable and unfamiliar with computer technology. While this may certainly be a contributing factor, I discovered that many of the women with solid computer skills remained dependent on male club members rather than online experts to address classic car issues. It is also possible that many of them find the masculine online technical forum hostile, and therefore call upon individuals they know and trust for classic car information. However, women who participated in car culture during the 1950s and 60s as drivers and mechanics were in many ways exceptional, as they no doubt had to withstand a good deal of harassment and discrimination in order to become successful in what were considered masculine endeavors. It is surprising, therefore, that many now grant men the power to determine not only if they will be driving, but also, where they will be going.
This is not to say that classic Thunderbirds hold little meaning for the women who own and drive them. For many WWTC members, the Thunderbird is a container for memories of past experiences. Others view the Tbird as an important piece of Detroit automotive history. Some value the automobile as an icon of classic car design. As Marie B. exclaims, ‘classic cars are like works of art!’ Yet few see the automobile as a symbol of their own independence. Rather, for many WWTC women, the Thunderbird is the means to an expansive and crucial social life; it is an object that, literally and figuratively, holds marriages together. Ironically, I only encountered one instance of ‘driving as empowerment,’ expressed by Mary F., who has taken over the wheel of the Thunderbird after her husband’s death. As she told me, ‘I’m proud of my car and proud of me, a 68-year-old woman.’
Thunderbird History Display
While the women of WWTC who own ‘classic’ Tbirds refrain from logging on to the VTCI, retro bird drivers are active on the Thunderbird Nest. WWTC member Joanne C. logs on almost daily, and she is joined online by hundreds of other female retro bird owners. The majority of women who participate on the Nest do not work on their cars, but they are proactive in making sure the cars are running properly. The Nest serves as an important source of technical information for retro bird owners; it keeps them up to date on current problems and provides resources for repair and service. While the website serves as a technical resource, its primary function is social, indicated by the large number of non-automotive forums. The variety of topics and their usage suggests that in many ways, the Thunderbird Nest mimics the function of an offline club, as it provides technical help, announces events of interest to its members, and has an active and important social function. Like the WWTC, the Nest brings together those who share an interest in a particular model of car.
However, unlike the majority of women who belong to the WWTC, the women who participate on the Thunderbird Nest are in the driver’s seat. They take part in car culture through touring, cruising and showing. Many get online simply to share love of the car with fellow retro bird owners. I did not sense any elitism on the part of those with more technical and mechanical knowledge, nor were those whose questions revealed a relative lack of expertise made to feel embarrassed or naïve. Unlike the VTCI forum, there is little condensation to less experienced owners, and all participants are treated with respect. Those who do post acrimoniously are quickly admonished, albeit in a polite and humorous way. I also noticed that there are a few women on the Thunderbird Nest who have a great amount of Tbird knowledge and experience, and they are held in high esteem. And while there is good-natured joking between men and women, there is little evidence of overt sexism or unequal treatment in the forums.
In many respects, the Nest is representative of many online car groups in which women are active participants. The women who own retro birds are not unlike the chick car owners of my previous research. They participate online to gather automotive knowledge and technical information, to learn about regional and national retro bird clubs and events, and perhaps most important, to form and maintain friendships based on a shared interest and affection for a particular automobile. The Thunderbird Nest is not a hostile nor gendered space for female car enthusiasts. Rather, it empowers women to take control of the wheel, which suggests they have taken control of their own lives as well. As Gajjala tells us, ‘What cyberfeminists share is the belief that women should take control of and appropriate the use of Internet technologies in an attempt to empower themselves’ (81).
The remarkable difference in online participation between female classic Thunderbird owners and owners of retro birds cannot be explained by age or technological capability alone. My original expectation when embarking on this project was that women had reclaimed the classic Tbird, a symbol of 1950s and 60s masculinity, as their own. While many of the women now own the Thunderbird they longed for as teenagers, they are still unable or unwilling to drive it themselves. Rather, they succumb to the gendered expectations of an earlier era as a means to an active social life and stronger marriage, and hand over the wheel to their husbands. The results from this brief ethnographic study suggest that women’s participation in classic car culture is influenced not only by the car they own, but the era in which the car was produced as well.
Women’s relationship with the automobile has not been a subject of significant feminist or historical research. Therefore, in order to construct or imagine women’s car culture role in previous eras, secondary sources such as advertisements, car manuals and personal narratives are of extreme importance. Classic car clubs provide an additional opportunity to investigate women’s participation during specific periods in US automotive history. Most classic car owners, male and female alike, were influenced by the automobile during childhood and adolescence. Thus, classic car events and online forums provide a unique yet temporal glance at car culture during a specific period in American cultural history, as they offer insight not only into car culture, but the gender roles and cultural prescriptions that accompanied it.
Berger, Michael. “Women Drivers! The Emergence of Folklore and Stereotypic Opinions Concerning Feminine Automotive Behavior” in Women’s Studies International Forum. 1986: 9(3), 257 – 263.
Gajjala, Radhika. Cyber Selves: Feminist Ethnographies of South Asian Women. Walnut Creek: AltaMira Press, 2004.
Stern, Shayla Thiel. Instant Identity: Adolescent Girls and the World of Instant Messaging. New York: Peter Lang, 2007.
In a recent Jalopnik article, auto writer Elizabeth Blackstock expresses frustration at her inability to determine the perfect name for her soon-to-be purchased car. She lists a number of possibilities, but ultimately finds them to be lacking in one way or another. Blackstock implores her readers to come to her aid not through suggestions for her own automobile, but to provide stories of how, why, and what their own cars were named as a means of inspiration. She received a great number of responses – funny, irreverent, and personal – which suggests that car naming is a popular activity among devoted car owners.
In my research focused on female muscle car ownership, I discovered that women often name cars as a way to claim ownership and display a personal identity. As Driving Passion: The Psychology of the Car authors Marsh and Collett write, ‘naming is a particularly strong way in which to announce our attachment to something which is much more than just an object’ (13). Because the muscle car has a longstanding and engrained association with masculinity and the male driver, car naming becomes an important way for the female motorist to proclaim ‘this car is mine.’ In order to assure that ownership of a 1965 red Mustang convertible was attributed to her rather than her husband, a 47-year-old analyst attached a personalized license plate inscribed with a girly moniker on the back bumper. Car naming also allows women to call upon shared automotive qualities to project identities. A 47-year-old teacher had ‘She Devil’ air brushed prominently on both her 1989 RS and 2001 Berger SS Camaros. As she noted, ‘I get the funniest comments about that. “So is that the car or the woman?”‘ A 29-year-old New Zealand native, whose 2010 Camaro SS RS is adorned with bumble bee imagery and carries the license plate ‘Kiwi Bee,’ has taken identification with the car to a whole new level. As the automotive product manager explained, ‘I’m constantly accessorizing myself to match the car. My computer laptop bag is yellow; I have a yellow purse; my fingernails I paint yellow and put black bowties on them.’[1]While the owner is proud to own an iconic symbol of American muscle, the name on the license plate assures that others know who she is and where she came from.
1965 Ford Mustang
Women often name cars as a way to connect to an individual from the past, or to establish themselves firmly in the present. A classic Mustang owner often accompanied her father to his job as a mechanic when she was a girl. As she remarked, ‘I remember going into the garage where he worked, and I just loved the smell.’ After his passing, she decided to honor him and his love for cars by using his childhood nickname for her on the automobile’s personalized license plate. The 51-year-old executive director of a non-profit likes to think of herself as a ‘badass’ when behind the wheel of her 1966 Chevrolet Impala. As she exclaimed, ‘I identify my car as female; she has a name and she is a badass, too.’ Marsh and Collett claim that American drivers often use specialized license plates to draw attention to themselves. As they assert, for some drivers the vanity plate ‘serves the role of a personal testimonial, displaying the owner’s sense of humor or his ability to challenge the wits of other drivers’ (75). A 54-year-old 2014 Chevy Camaro 2SS/RS owner calls upon a vanity plate to express the identity she claims – BANSSHE – when behind the wheel. When a 50-year-old school bus driver pulls into a car show in her Frost Blue 1968 Plymouth Barracuda with a personalized ‘princess’ vanity plate on the front, attired in an ensemble color coordinated with her car, she is not only announcing herself as the owner of the vehicle, but is suggesting she is as ‘flashy and out there’ as the car she drives.
Marsh and Collett argue that the original muscle car served as a ‘standard form of uniform’ for young men; embellishment provided the opportunity to ‘transform the vehicle into social statement”’ (93). The women in this project call upon naming and marking to identify with a category of automobile historically associated with the man behind the wheel. In doing so they make the car their own, and project a revised and reimagined image of the woman driver.
[1] ‘Bowtie’ is the common term used to refer to the Chevrolet logo.
Blackstock, Elizabeth. ‘What Did You Name Your Car?’ Jalopnik.com 3 April, 2021.
Marsh, Peter and Peter Collett. Driving Passion: The Psychology of the Car. 2nd ed. Winchester MA: Faber & Faber, Inc., 1989.
1960 Corvair, parked in front of my Detroit house.
A recent article in Jalopnik reflected on an embarrassing moment experienced by the author while taking her driver’s test. Her reflection inspired a deluge of equally entertaining ‘learning to drive’ stories in the comment section. Like many who read the article, I took a moment to reflect upon my driver education experiences. Unlike the majority of my peers, I was not eager to get a driver’s license. Because my mother was a widow who never learned to drive, I was allowed to get a driver’s permit at 15 so that I could transport her to shopping, church, and anywhere she needed to go. The stipulation was that I could only drive if an adult was in the car with me. It was a strange condition considering that the adult – my mother – was an individual who had no idea how to start a car, let alone drive it. But those were the rules. And if I wanted to go anywhere, I had to take my non-driving mother along with me. So suffice it to say that my first year of driving was not a pleasurable one.
During the 1960s, driver’s ed was a course offered at many high schools. Since the high school I attended – located in downtown Detroit – did not have a driver’s ed program, I took the course the summer between my freshman and sophomore year at the local high school. I don’t remember much about it except that we drove Falcons with automatic transmissions. At the time, the ‘family’ car my brother drove – and I was to share – was a 1960 Corvair with a 3-on-the-floor manual transmission. If I wanted to drive it, I had to learn how to drive a stick shift. My very patient married brother – a Detroit police officer – volunteered to teach me. We spent many evenings after school at the Lutheran High West parking lot in my neighborhood going round and around as I ground the gears figuring out how to engage the clutch. A few school mates happened to see [or should I say hear] me there, and would make grinding sounds whenever they saw me walking down the halls. My married sister had a stick-shift station wagon, and when I went there to babysit, my brother-in-law provided driving lessons in exchange for taking care of the kids. By the time I took my driver’s test, I was pretty adept at shifting gears. Our next car was a 1964, three-on-the-tree Pontiac Tempest, which I adapted to pretty easily. As I grew older, I appreciated that I could drive a stick; it helped me focus on my driving, and it made getting behind the wheel more fun. It has also served as a source of surprise; even or perhaps especially today, few expect a woman to be able to drive a stick. But I enjoyed having a skill most others did not. So much so that nearly all of the cars I have owned in my 55 years of driving have had manual transmissions, including my two classic cars – a ‘49 Ford and 1967 Shelby Mustang.
When I turned 16, the adult-in-the-car restrictions were lifted, and I no longer had to take my mom with me whenever I wanted to go for a ride. It was my first taste of freedom, and the beginning of my understanding of what automobility makes possible. As a woman who came of age in the 1960s, that was no small thing. And it was this ‘driver’s education’, as well as many experiences that followed, that led me to focus my research on women and cars.
